Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Gary Sanders

Gary Sanders Sales Manager

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Just Do It

On the way to the airport with Jody Devere (@askpatty) and Gary May (@imacsweb) after the Innovative Dealer Summit in Denver, Jody asked me a great question after any event; “What was the one thing you got out of the event?” My response was that dealers continue to go to these events and get new information and do not act on it. As DD9 starts and next weeks Driving Sales Executive Summit begins, more dealers will gain new information and fail to act on it. Dealers: Just Do It.

 

If you continue to attend these events and you turn to your General Manager, Internet Manager or you are one and say “That was great information. We should do _________ (that)” Go back to your store and start to place “that” into action. It is difficult to start a project unfamiliar to most dealers. It does take work, but be patient and start off slow. Open the communication in the store to get feed back from the departments. It’s ok to get the “why are we doing that” from employees. Why are we on Twitter? Why do we have a dot org site? Just Do It or at least Just Try It.

Bart Wilson
@Gary, great advice. Its easy to talk about it but much harder to implement. What causes us to hesitate and not take action? I think its important to get buy-in from the top down and, as you say, open the lines of communication.

 Unlock all of the community & features  Join Now