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Jared Hamilton
From: Jared Hamilton
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Gary Sanders

Gary Sanders Sales Manager

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Just Do It

On the way to the airport with Jody Devere (@askpatty) and Gary May (@imacsweb) after the Innovative Dealer Summit in Denver, Jody asked me a great question after any event; “What was the one thing you got out of the event?” My response was that dealers continue to go to these events and get new information and do not act on it. As DD9 starts and next weeks Driving Sales Executive Summit begins, more dealers will gain new information and fail to act on it. Dealers: Just Do It.

 

If you continue to attend these events and you turn to your General Manager, Internet Manager or you are one and say “That was great information. We should do _________ (that)” Go back to your store and start to place “that” into action. It is difficult to start a project unfamiliar to most dealers. It does take work, but be patient and start off slow. Open the communication in the store to get feed back from the departments. It’s ok to get the “why are we doing that” from employees. Why are we on Twitter? Why do we have a dot org site? Just Do It or at least Just Try It.

Bart Wilson
@Gary, great advice. Its easy to talk about it but much harder to implement. What causes us to hesitate and not take action? I think its important to get buy-in from the top down and, as you say, open the lines of communication.

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