Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Gary Sanders

Gary Sanders Sales Manager

Exclusive Blog Posts

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

#DSES

The second annual Driving Sales Executive Summit was a great success. I had an opportunity to listen and met great people in the industry. The layout, timing, venue and flow of the event went very well. It was nice to network and put a face with the person behind the email or twitter account. The speakers and agenda provided a wide variety of topics. Like the first #DSES, the speakers I enjoyed the most was someone who was not in the car business. Last year it was:

 

Media Spend: Efficiently Reaching Today’s Buyers – Triple your results by understanding how the media environment has changed and will continue to change  - Will Travis, Dentsu America

 

This year:

 

Dan Zarrella, award-winning social, search, and viral marketing scientist and author.

 

These two speakers gave key information that reminded me of the importance of understanding the customers.  Each gave insight to behaviors of what people do. “Customers no longer passively absorb advertising -- they seek it out, share it, critique it, and in some cases, create it”(Dentsu America) Dan Zarella presentation challened me to “Break Though The Noise” and “Use combined relevance”.

 

This event again offered new ideas and tools to “Drive Sales”

 Unlock all of the community & features  Join Now