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Jared Hamilton
From: Jared Hamilton
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Gary Sanders

Gary Sanders Sales Manager

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

#DSES

The second annual Driving Sales Executive Summit was a great success. I had an opportunity to listen and met great people in the industry. The layout, timing, venue and flow of the event went very well. It was nice to network and put a face with the person behind the email or twitter account. The speakers and agenda provided a wide variety of topics. Like the first #DSES, the speakers I enjoyed the most was someone who was not in the car business. Last year it was:

 

Media Spend: Efficiently Reaching Today’s Buyers – Triple your results by understanding how the media environment has changed and will continue to change  - Will Travis, Dentsu America

 

This year:

 

Dan Zarrella, award-winning social, search, and viral marketing scientist and author.

 

These two speakers gave key information that reminded me of the importance of understanding the customers.  Each gave insight to behaviors of what people do. “Customers no longer passively absorb advertising -- they seek it out, share it, critique it, and in some cases, create it”(Dentsu America) Dan Zarella presentation challened me to “Break Though The Noise” and “Use combined relevance”.

 

This event again offered new ideas and tools to “Drive Sales”

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