The second annual Driving Sales Executive Summit was a great success. I had an opportunity to listen and met great people in the industry. The layout, timing, venue and flow of the event went very well. It was nice to network and put a face with the person behind the email or twitter account. The speakers and agenda provided a wide variety of topics. Like the first #DSES, the speakers I enjoyed the most was someone who was not in the car business. Last year it was:
Media Spend: Efficiently Reaching Today’s Buyers – Triple your results by understanding how the media environment has changed and will continue to change - Will Travis, Dentsu
Dan Zarrella, award-winning social, search, and viral marketing scientist and author.
These two speakers gave key information that reminded me of the importance of understanding the customers. Each gave insight to behaviors of what people do. “Customers no longer passively absorb advertising -- they seek it out, share it, critique it, and in some cases, create it”(Dentsu America) Dan Zarella presentation challened me to “Break Though The Noise” and “Use combined relevance”.
This event again offered new ideas and tools to “Drive Sales”