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Jared Hamilton
From: Jared Hamilton
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Gary Sanders

Gary Sanders Sales Manager

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Is SEO like raking leaves in the wind?

As fall is upon us, our big tree started to shed its leaves. Knowing the tree still had leaves on it, we raked our yard even thought an hour later it looked like we did nothing at all. Some leaves remain on the tree, some continue to fall and some are blowing down the street. So what does this have to do with SEO?

I am not an expert or “guru”, but like leaves on a tree (metaphor), it is important to continue to drop articles, a press releases, post or pages in Google’s yard. The leaves that are in Google’s yard are the most relative links for any given search term. The leaves that are about to fall are the relative links attacking any given search term. Leaves that are blowing down the street are no longer relative to that search term or may be poorly written.

When dropping a new article, post or page in Google’s yard, make sure it has good content, clear page titles and page description or risk Google raking it up. It’s ok when your leaves end up in the neighbors (competition) back yard.

*This is my opinion of SEO and what I have learned about it.

I’d appreciate replies and comments.

Eric Miltsch
Gary, I like your metaphor. Once you've got a nice history of activity and content development, you'll get a much better feel for what work and is really helping your cause. The key point - giving it a consistent effort. I always liked the "Painting a bridge" metaphor too. Once the Golden Gate bridge is finished being painted, its time to paint the bridge again. The crew goes back & starts again. Have heard that's just an urban legend, but a nice story to tell to drive home the point:)
JD Rucker
SEO is definitely a constant endeavor, but diversifying the color of the leaves is important. Too often I see SEO set up on a website and then hammered continuously for the exact same keywords over and over again. If you're ranked #1 for a keyword, stop optimizing for that keyword. Monitor it and attack again if you fall out of the #1 spot, but don't keep pushing it unnecessarily. When you're at the top, you can't go any higher.
Gary May
I'm impressed Gary. Great job. I'd echo Eric and JD's comments more loudly but I'd like to stick with WHAT you said in the way you did, rather than center or define it. Keep learning because if you stop raking, it's all a big mess. Also the exercise part and repetition do you as much good, if not more, that purely understanding why the raking happens in the first place. And remember, someone raked it before you did... Many times we forget why and how we're doing something, focusing instead on the fact that it must be done and is a chore. Enjoy learning, gaining new insight and ideas. Our industry has, thankfully, a few people that put the education before the hook. It's even more refreshing to see someone on the "other side" placing an importance on the way, in hindsight, that he'd preferred to have learned. Great post Gary. You're a bright spot in automotive retail, thanks for being here. Best regards, Gary May

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