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Jared Hamilton
From: Jared Hamilton
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Gary Sanders

Gary Sanders Sales Manager

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How could you use QR codes?

If you have been to an airport or looked at a Sunday newspaper ad, QR codes are growing. So how can we use them?

 

What if QR codes became a virtual walk around? We may not be ready to have them on the showroom (yet), but what about any car you have on display offsite?

 

What if the Manufactures used them at the Auto Shows? 

 

What if this code talked about the fuel economy of the Lexus RX350?

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What if this code talked about the Smart Access Key and Push Button Start?

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What if this code talked about the RX Performance and the 3.5-liter V6 Engine?


 

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As I continue to learn more about them, the ideas are limitless. The one recommendation is to create a separate site that is compatible for a smart phone. Don’t send it to your vendors sites like Cobalt and Dealer.com because it opens your dealers mobile site. I am testing out the use of our codes on StevinsonLexusofLakewood.org which is hosted by Word Press.

 

Are you using them in your dealer? Let the Driving Sales community know what you are doing.

Bill Simmons
Gary, great ideas! Are you currently using these as a walk-around as you suggested? Please keep us posted how your expeiment with the Word Press sites works out. Here is a great example of how our local museum is using QR codes to promote the Picasso exhibit that just arrived in town, The rendering of Picasso is all qr codes linking to the exhibit website. http://www.artdaily.com/index.asp?int_sec=2&int_new=44958
Gary Sanders
Hello Bill, We are not using them yet but we are considering many ideas including eBrochures. Brochures are a big file and the eBrochure with Lexus are flash which does not work with most smart phones.
Bart Wilson
@Gary, I agree that the ideas are limitless. We used to have our vehicles displayed at Costco. You weren't supposed to brand the vehicles but I bet a QR code would be discreet enough.

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