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If 100% of your floor takes incoming sales calls and most dealers will tell you 10-20% of them are good on the phones, could changing up your Used Car photos improve the call?
*First, let me start by saying changing how you display your Used Cars online should not take the place of on going training. Phone calls still require enthusiasm, asking questions and setting an appointment.
Have you recently listened to a recorded call and the customer asks;
“What are the miles? Does it have navigation and heated seats?” and cringe when the sales person says “Ummm, you mean the Silver one? Can you give me the stock number? I’ll have to go check….” Go online and look at the car on your site, Autotrader and Cars.com to see what the customer sees. Do you then understand why the customers are asking these questions? (it might be your photos)
Your photos are a virtual walk around online. Bad photos and catching a sale person not prepared to take a call is a bad combination. I am not saying that adding 6-8 more photos to what you are taking now is all the sudden going to make sales people great on the phones. I am merely saying additional photos could assist the call by displaying special options to bail sales people out of a bad call when the customers knows the answer to the question………..“I see this one has the navigation, is it still available?”