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Jared Hamilton
From: Jared Hamilton
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Gary Sanders

Gary Sanders Sales Manager

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What do Peyton Manning and your customer have in common?

As I watched the twitter stream from Denver and Arizona, most tweets are trying to sell Manning on why he should be QB1 for each respective city. Manning and your customers are FREE AGENTS. When Manning arrived in Denver, he was properly greeted after his appointment was set.  What.... I thought all customers arrived on private jets? He was led to the team's head quarters at Dove Valley were I am confident Manning was shown around the Denver Broncos facility (Service Walk and Demo). After that, I can only guess Mr. Bowlen President and John Elway placed Manning in Write Up. During his time in Denver, there was SELLING going on about why Manning should be in Orange and Blue. Knowing he was going to Arizona either way, as a Bronco's fan, I hope the team made sure Manning knew we would love to have him as QB1 before he left.

Your customers are Free Agents and can shop and buy from anywhere. After setting appointments and during your customers' visit, are you giving them reasons WHY you want them to be your QB1? Show your customers around and give them reasons YOUR dealership is a great place to do business. Have fun during the demo and write up even if they leave to Arizona (other dealers). Be confident in what you do and how you do it.

DO NOT make it easy on the next dealer that your customer visits. I'm sure the Broncos didn't.

I wonder if the number of "likes" the Broncos (1,155,811) and Cardinals (434,696) have will sway Manning?

 

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