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From: Jared Hamilton
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George Stafford

George Stafford Sales Manager

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Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership management software. There could be many reasons behind it. They could either be too busy trying to meet the sales targets for the month. Or probably, the ‘Buy here pay here’ dealerships are cheaper as compared to their big box store counterparts.

Whether you are a newly-fangled automotive dealer or someone having a small business, you need to understand that investing in the right Dealership Management System can make a huge impact on the efficiency of your dealership. A dealership management system that is cost-effective, intuitive and user-friendly can help you boost profits and minimize expenses. Let’s find out how:

Boosting Profits through Dealership Management Solutions

Google the term ‘Dealership Management Solutions’ and you will find several options available in the market. But the question is, do they all come with the features and functionalities that can be customized according to the ever-dynamic and technologically transforming automotive market scenario? That being asked, do they help auto dealers boost their profits?

Certain sales and marketing related functionalities of DMS, if used correctly, can help to implement productive tasks leading to profits. Take a look at some of them given below:

  • Increased Lead Workflow

Sales information right from customer notes and inventory to communication records is a must when it comes to running sales and marketing activities smoothly. An eagle-eye view of these aspects through a dashboard or a mobile app can help sales executives to find the information they were looking for. Not just that, it also helps them conduct functionalities that go beyond general dealership agendas. 

  • Keep Track of Your Leads

An ideal sales pipeline should work like a well-oiled machine. With well-crafted features of a DMS, your sales executives can go from one lead to another without waiting for the manager’s order to move to the next assignment. Not just that, salespeople can also track email performances and eliminate poor performers to get qualified leads, ultimately boosting sales efforts.

  •  Spend Less Time on Redundant Tasks

Sending follow-up emails time and again can take up a lot of your time and effort. Moreover, a task like this when repeated every few days can get redundant and monotonous. By having a system in place, the sales team can schedule targeted emails and create customized templates to send personalized emails. Once a car buyer is happy with a certain dealership, there are more chances of retaining them. It is said that 70% of customers are more likely to make a purchase and 5% of the increase in dealership retention can boost profits by 25%

  • Customize Your Workflow

By customizing the workflow, sales executives can focus more on leads with high-probability. Moreover, the sales managers can keep a track of the sales team and their performance in real-time ensuring that they work to the best of that potential.

 Minimizing Expenses through a Dealership Management Systems

  • Save on Office Supply Costs

As activities like making inventory lists and scanning licenses/VIN takes place with the help of a mobile app available with Automotive Dealer solutions, it saves the money spent on office supply. Scanning of documents like license also keeps human errors and discrepancies at bay.

  •  Conduct Efficient Marketing Campaigns

With the help of communication tools, the dealers can drive effective sales campaigns via emails; eliminating the usage of paper-based mailer campaigns conducted via third-party vendors.

  •  Render Quality Outputs

Using automation tools, managers and sales executives of Automotive dealers can execute multiple deals without compromising on the quality of output. DMS helps to curb the payroll costs, makes your existing sales team stronger, and eliminates the need to hire extra sales staff.

In a Nutshell…

For any dealership management to be successful, it must be designed in a way that meets the expectations of end-customers. Ensure that you invest in a Dealership Management Solution that helps you create long-lasting bonds with your customers. We wish you the best!

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