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From: Jared Hamilton
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Merchandising Tip #1 - Vehicle Photos

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Images:

80% of leads generated had at least 4 photos of the vehicle listed. Of those, 50% had a range of 4-10 photos.

In advertising, photos sell.  Inventory images of the vehicle allow consumers to answer questions about the interior colors, major damage, etc. Providing consumers with inventory images allows them to gain an understanding of what the vehicle looks like, which ultimately helps sell the car.

The types of images you should include are:

  • The four sides of the vehicle
  • Rims/Tires
  • Tire tread
  • Interior front seats
  • Interior back seats
  • Trunk space
  • Dashboard
  • Inside door panels
  • Shifter
  • Under the front hood (engine, etc)
  • Other features (i.e. TV on headrests, Cargo cage/netting, heated seats)

Keep this punch list of photos in mind when you're putting together your vehicle listings to get the most bang for your online merchandising buck. 

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

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