GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why.
80% of leads generated had at least 4 photos of the vehicle listed. Of those, 50% had a range of 4-10 photos.
In advertising, photos sell. Inventory images of the vehicle allow consumers to answer questions about the interior colors, major damage, etc. Providing consumers with inventory images allows them to gain an understanding of what the vehicle looks like, which ultimately helps sell the car.
The types of images you should include are:
Keep this punch list of photos in mind when you're putting together your vehicle listings to get the most bang for your online merchandising buck.