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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Merchandising Tip #2 - Vehicle Pricing

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Pricing:

Cars with prices listed generate 8 times more leads than cars that do not have pricing. Of those that have prices, ones that are listed below market value generate 7 times as many leads.

Shoppers researching online want a ballpark of prices for vehicles. It’s understandable that dealers would prefer to negotiate pricing while talking in person; however, providing a price online helps create a sense of confidence in the buying process for the consumer.

The internet is a significant resource. If you do not list the price and consumer is interested in the vehicle, there is a chance that the consumer will research fair pricing whether you list it or not.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

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