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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Merchandising Tip #2 - Vehicle Pricing

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Pricing:

Cars with prices listed generate 8 times more leads than cars that do not have pricing. Of those that have prices, ones that are listed below market value generate 7 times as many leads.

Shoppers researching online want a ballpark of prices for vehicles. It’s understandable that dealers would prefer to negotiate pricing while talking in person; however, providing a price online helps create a sense of confidence in the buying process for the consumer.

The internet is a significant resource. If you do not list the price and consumer is interested in the vehicle, there is a chance that the consumer will research fair pricing whether you list it or not.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

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