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Merchandising Tip #2 - Vehicle Pricing

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Pricing:

Cars with prices listed generate 8 times more leads than cars that do not have pricing. Of those that have prices, ones that are listed below market value generate 7 times as many leads.

Shoppers researching online want a ballpark of prices for vehicles. It’s understandable that dealers would prefer to negotiate pricing while talking in person; however, providing a price online helps create a sense of confidence in the buying process for the consumer.

The internet is a significant resource. If you do not list the price and consumer is interested in the vehicle, there is a chance that the consumer will research fair pricing whether you list it or not.

Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com

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