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From: Jared Hamilton
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Merchandising Tip #3 - Vehicle Descriptions

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Vehicle Descriptions:

Cars with descriptions generate four times as many leads compared to listings that do not have descriptions.

Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by time a consumer visits the dealership, they are already eager to see the vehicle. 

You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel.  The type of description you want will depend on the atmosphere and inventory of the dealership. 

 Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.

Clarissa Gee
Where exactly do these descriptions show up? Is it in virtual form on the internet or at the brick and mortar shop? In both cases, the descriptions will prove to be more fruitful as stated in the above article. These days when we have portals like http://www.automotix.net/, it becomes easier for people to identify their exact needs and requirements.

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