Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
GetAuto.com

GetAuto.com

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Merchandising Tip #3 - Vehicle Descriptions

GetAuto analyzed 10 of our highest trafficked demographic market areas to reveal trends of which cars are selling best on our site. Our analysis revealed facts on which listings outperform others and why. 

Vehicle Descriptions:

Cars with descriptions generate four times as many leads compared to listings that do not have descriptions.

Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by time a consumer visits the dealership, they are already eager to see the vehicle. 

You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel.  The type of description you want will depend on the atmosphere and inventory of the dealership. 

 Dominion Performance Network’s mission is to help you sell your vehicles! Please reach out to us for support at 866.336.0172 or sales@dpnleads.com.  You can also visit us at www.dpnleads.com.

Clarissa Gee
Where exactly do these descriptions show up? Is it in virtual form on the internet or at the brick and mortar shop? In both cases, the descriptions will prove to be more fruitful as stated in the above article. These days when we have portals like http://www.automotix.net/, it becomes easier for people to identify their exact needs and requirements.

 Unlock all of the community & features  Join Now