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Finally recovered and back on schedule after a long week at the Digital Marketing Strategies Conference and NADA, it struck me about the difference I saw at this years NADA convention. What struck me was the change in dealer's attitudes towards the digital landscape.
I mentioned this to Eric Miltsch from Driving Sales as I visited their team at their NADA booth. I had asked him if he felt dealers were more involved this year. He said he felt they were asking better questions. That they did not seem to be intimidated by the information.
This was seconded by many other vendors. There seemed to be an excitment on the vendor end because of this increased education. Which brings me to the educators. I have been in this vertical for a little under three years and I have seen a palpable change in dealer's engagement.
At DMSC, one speaker came out and said to me, "These dealers are not rookies or even sophomores, they are really engaged." And this is because of the great education available to them. From conferences like DSES, to Automotive Boot Camp, to Digital Dealer, Autocon and many regional events put on by vendors dealers can be exposed to ongoing education that will help their business.
As Eric said, "They are realizing digital is here to stay and they are learning, not just signing up for something they don't know." Well put.
So to all of the speakers, for all the educators, you have made an impact. If you don't think you have, compare the NADA workshop tracks from even three years ago to now and see the impact of Digital.
Keep up the good work. We are making a difference.