Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Glenn Pasch

Glenn Pasch Chief Executive Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

What is Your Employee Harvest?

Too many times our companies are so focused on delivering great value to our customers (and we should be) but we forget to give that same value to our employees

The reason this came to mind is that I was with my family recently at Hershey Park in Pennsylvania. I was learning about Milton Hershey and his philanthropic nature. He and his wife could not have children so he built an orphanage to help. He also created a trust so that it owned the company and eventually the resort so that it would always be funded. The building is now a school for underprivileged children and those in need. What inspired me the most was how he felt that if he took care of his employees and gave them a good lifestyle, they would be more productive.

There are examples today of great places to work, but in the case of most companies, we need to ask ourselves: do we look at our employees as something we nurture or as something that is replaceable?

Take a look at your employees as if you would a garden. If you feed and water the plants and make sure the weeds are taken out, they will grow.

Are we feeding them with training to make them better, are we mentoring them and making sure they are growing correctly? Are we weeding out bad habits or obstacles that could inhibit growth?

I looked at my own company and it is not always easy, so I am not saying that I am perfect. But I have committed to doing these following steps that you can use as a starting point to help your team grow.

Weekly communication:

We have quick staff meetings each Monday and Friday to communicate what we have going on, new developments, updates and recognition.

One of the biggest things employees find important, based on multiple surveys, is being kept in the loop.

Weekly/Monthly Training:

Department heads and team leaders have time set aside time for training. Anyone can attend, even if it is not your department, because I want people to learn what others do. I think it helps with communication and team cohesiveness if you understand what another person does each day.

Upward mobility:

We let people know of our new opportunities or positions and work to fill these roles internally when we can. Bringing people up internally helps because they already know the culture and shows that if hard work is applied, new challenges can be met.

Lastly, open door policy.

Now this one is tricky because everyone is still stuck in the mentality of the Boss/Employee roles. I am not naive to think that everyone will come running into my office, but being available and out on the floor breaks down the barrier and gets you out from behind the desk. I think of it as walking through the garden and seeing how things are going.

Leaders need to get out from behind their desks and see the impact of their efforts. If you want to keep your people, invest in them. Put in the time and effort to make things grow.


Glenn Pasch is the current CEO of PCG Digital Marketing as well as a writer, National Speaker  and Management Trainer. If you liked this article, please share.

 Unlock all of the community & features  Join Now