We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I have been traveling a lot lately to help install new processes for dealers both on a digital side and from a business process perspective. I have run across many of the top trainers video platforms on my trips and dealer employees really do like the daily short videos to get them going. From Driving Sales University, Grant Cardone, Joe Verde, Sean Bradley and now Jim Zieglar, dealers have great information at their fingertips as never before.
Where I have seen some breakdowns is dealer employees not knowing what to do with the information. Once they take the test, once they run through a few quick questions, then it is out to the floor and back into the day to day.
I have trained thousands of employees in my lifetime. From hospitality, to customer service phone skills to sales, management and now automotive and the thing I have always worked hard on was how to take training and bring it out to the employee's day to day to have the biggest impact and change not only for the business but the employees themselves.
It is not easy, because it takes time and manpower to really implement training so what I would like to hear from everyone is what things are they seeing that takes this training and brings it out from the classroom and into real life. I have my own thoughts but before I share, I would like to hear from you.
What have been your struggles and what have you seen as solutions. I think that if we can help take all of the great trainers information and make it pop off the screen and see teams using it, we all benefit.
What say all of you?