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Glenn Pasch

Glenn Pasch Chief Executive Officer

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Do You Develop or Train Employees? Don't Make a Mistake

I was asked this question the other day by a client as I was working with his team. He asked me what I meant when I said he needed to develop his people versus just training them but more importantly how to do this. 

So I want to be clear on what I mean by developing versus training. Training is done to learn a specific task or action. Think assembly line. You have been trained to do the task, insert this part into that part and that encompasses your job. You as an employee are necessary to the function of that task but you are not INTEGRAL to the running of the business.

Now look at it from a management point of view. You knowing this task only can be replaced if needed. I can just remove you and slip in another person who can be trained to do that job. This model works for certain types of businesses but NOT a dealership. What we are looking to do is develop our people to do more that just execute a certain number of tasks.

When I say develop, that means taking time to know the person and what makes them tick. That means looking at their strengths and their weaknesses and assessing how they can become INTEGRAL to the success of your business. What can they bring to the table that no one else has or that could benefit the whole team?

This takes time to invest in your employees like you would your own children. We do not just teach our children to execute tasks we focus on what type of people do we want them to become so they represent our family in the best light and can be successful on their own.

We need to do that as well for our employees. Not that we want them to leave us but if we invest in them and develop their skills they will more often than not stay with you. They see that you depend on them to think and execute for the greater good of the business and that you want to see them be a success, not be held back.

My question to you is how are you developing your employees? Are you creating people who can think on their own, who help see ways to improve the business or are you just training people to execute tasks? Understand that having people just execute tasks means that you have to think of everything, you have to make sure all tasks are completed correctly which means you are not focused on growing your business but instead babysitting tasks.

Give the same attention to your employees as you do or did with your own children so that how your team represents you and the personal success they feel just improves your business and frees you up to lead.

Let me know your thoughts. 

Glenn Pasch is the current CEO of PCG Digital Marketing as well as a writer, National Speaker  and Management Trainer. If you liked this article, please share.

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