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With the announcement on 11/26/13 from Google that it had redesigned it’s Review Monitoring System for its Places for Business Dashboard (http://bit.ly/1bizbiv) you would expect that business would understand how important it is to have a steady focus on garnering customer feedback.
What is great about this new platform is that it will not only provide a summary of reviews from Google + Local but also other review sites that Google crawls and finds your business’s name. This is huge as a time saving aggregator for those who monitor their presence online.
In a previous article, Your Reputation is Not Being Shared Correctly I focused on the difference between Reputation Management (passive) versus Reputation Marketing (active). This new dashboard will make it easier to find great reviews and then leverage them in marketing as well as responds when necessary.
I have put together a quick summary/checklist for businesses who are wondering how to get started.
Goal: to control and improve your online reputation
Strategies: Visibility, Engagement, Incentives, and Monitoring
Each week, reputation results should be reviewed in weekly staff meetings. If the top leadership does not make this important, it will not happen. Reviews have an impact on buyers of your products.
This is a short version of a process I recommend. If you would like to have a longer version please contact me directly and I will be more than willing to help.