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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Adapting To Change - The Internet Car Shopper

Recently I just signed on to an Auto Group as the Director Of Marketing. As I begin mapping out the structure - process and marketing initiatives for my upcoming year, I have realized very quickly 6 out of 6 dealerships have a common situation.

Hundreds of unique web visits/per day and only one VERY BUSY Director Of Marketing!

0 - 5 physical showroom visits/per day and 10 sales consultants with NOTHING TO DO...

I am very excited to take on the task of developing structure and process within the dealership to withstand the changing behavior of shoppers today. Being excited does not mean it will be easy.

Does anyone have insight as to how they tackled this transition?


 

 

 

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