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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

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Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Adapting To Change - The Internet Car Shopper

Recently I just signed on to an Auto Group as the Director Of Marketing. As I begin mapping out the structure - process and marketing initiatives for my upcoming year, I have realized very quickly 6 out of 6 dealerships have a common situation.

Hundreds of unique web visits/per day and only one VERY BUSY Director Of Marketing!

0 - 5 physical showroom visits/per day and 10 sales consultants with NOTHING TO DO...

I am very excited to take on the task of developing structure and process within the dealership to withstand the changing behavior of shoppers today. Being excited does not mean it will be easy.

Does anyone have insight as to how they tackled this transition?


 

 

 

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