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Jared Hamilton
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Grant Gooley

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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

A Takeaway From A 5 Star Resort In Jamaica

I recently had the best customer service I have ever experienced at an Iberostar resort in Montego Bay, Jamaica. 

While sipping on a red stripe (Jamaican Beer) I said to myself there is something to be learned here.

1. Employee Satisfaction

It kept running through my head "these people are so happy", the guy raking stones and cigarette butts off the beach was just as happy as the pool side, entertainment staff. How does a business create such a culture that consistently produces hard working, happy people across the board? It's not just a pay cheque, the guy who is raking isn't making much in Jamaica from what I was told..

2. Engagement

I know... "engagement" is just another over used term in the marketing space, however, i've never been so pleased with how people interacted with me at this resort. From the maid to the bartender, if you made eye contact you got a smile and a hello...every time! Where do you get that? Not at Target or McDonalds…That's a hard policy to put in place. How do you monitor every consumer - employee interaction? I don't think you can..

3. Accountability

So I did my research. I wanted to get to the bottom of how the Iberostar was so successful in these areas. My conclusion and findings were this:

Staff were rated, bonused, hired and fired based on surveys. As a customers, we were not forced to fill these surveys out. We were asked very nicely by the staff, only if they had built enough trust to ask us. I filled 2 out. 

4. The Takeaway

At our dealerships, OEM's put their own survey's in place. Do you have an internal survey?

I think that the way to make a survey like this successful is make it optional for the customer. Most of all, base the bonus structure on these surveys. Sales staff don't always get pumped about a spiff. Im sure they would think twice if it was a matter of another 5 to 10 points on the deal.

Heck make it their entire salary…(Ok that might be over exaggerating..but you get my drift)

If a customer won't take 5 min to fill out a survey maybe the employee didn't deserve it. What does that say? 

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