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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

No Floor Traffic? No Problem! - Content Marketing For Sales Consultants

As a Marketing Director for 6 dealerships I speak with a good amount of sales consultants on a daily basis. The common story is "There is not enough floor traffic, I haven't seen anyone in days" this is a very true story and it's due to the change in consumer behaviour in todays market place.

At a management level we develop leads online through our website. Dividing those leads up in a way that everyone sees fair can be a challenge. So the other story I hear quite regularly is "I don't get any Internet Leads"

Here is how you as a Sales Consultant can begin generating leads for yourself tomorrow;

1. Go to www.blogger.com
2. Set up an account. (Its FREE and takes a few min)
3. Blog about every single vehicle on your lot. (No experience needed, its like a word document)
4. Put a picture of you and your phone number at the bottom of each blog.
5. Wait for the phone to ring.

I know, Ive made it sound like chewing a piece of gum. It's not THAT easy and there is a lot more that goes into it. However, if you start to learn CONTENT MARKETING and apply your learning to the blog you created, it will all work out. Rome wasn't built in a day so take your time and don't get discouraged.

I can tell you one thing, it's better then waiting for the "Up bus"....

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