As a Marketing Director for 6 dealerships I speak with a good amount of sales consultants on a daily basis. The common story is "There is not enough floor traffic, I haven't seen anyone in days" this is a very true story and it's due to the change in consumer behaviour in todays market place.
At a management level we develop leads online through our website. Dividing those leads up in a way that everyone sees fair can be a challenge. So the other story I hear quite regularly is "I don't get any Internet Leads"
Here is how you as a Sales Consultant can begin generating leads for yourself tomorrow;
1. Go to www.blogger.com
2. Set up an account. (Its FREE and takes a few min)
3. Blog about every single vehicle on your lot. (No experience needed, its like a word document)
4. Put a picture of you and your phone number at the bottom of each blog.
5. Wait for the phone to ring.
I know, Ive made it sound like chewing a piece of gum. It's not THAT easy and there is a lot more that goes into it. However, if you start to learn CONTENT MARKETING and apply your learning to the blog you created, it will all work out. Rome wasn't built in a day so take your time and don't get discouraged.
I can tell you one thing, it's better then waiting for the "Up bus"....