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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Choosing the right storage facility for business

Choosing the right storage facility for business

Everyone knows that no trading or manufacturing business can do without warehouses. Therefore, entrepreneurs often face the issue of choosing warehouses. B…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

No Floor Traffic? No Problem! - Content Marketing For Sales Consultants

As a Marketing Director for 6 dealerships I speak with a good amount of sales consultants on a daily basis. The common story is "There is not enough floor traffic, I haven't seen anyone in days" this is a very true story and it's due to the change in consumer behaviour in todays market place.

At a management level we develop leads online through our website. Dividing those leads up in a way that everyone sees fair can be a challenge. So the other story I hear quite regularly is "I don't get any Internet Leads"

Here is how you as a Sales Consultant can begin generating leads for yourself tomorrow;

1. Go to www.blogger.com
2. Set up an account. (Its FREE and takes a few min)
3. Blog about every single vehicle on your lot. (No experience needed, its like a word document)
4. Put a picture of you and your phone number at the bottom of each blog.
5. Wait for the phone to ring.

I know, Ive made it sound like chewing a piece of gum. It's not THAT easy and there is a lot more that goes into it. However, if you start to learn CONTENT MARKETING and apply your learning to the blog you created, it will all work out. Rome wasn't built in a day so take your time and don't get discouraged.

I can tell you one thing, it's better then waiting for the "Up bus"....

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