Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Call To Action or Actions? Looking for insight…

Looking for some input here from the greats in the Driving Sales community. (That's everyone)

Recently, we developed new web properties for each dealership in our group through Dealer.com. 

I am debating a situation regarding "Call To Actions" and can't seem to decide on what is best. Let me explain... 

On our vehicle detail pages we provide 10 call to actions! From "Request More Info" to "Take A Test Drive" to "Email a Friend". Dealer.com along with a study from Cobalt suggests that the more CTA'S the more opportunities to convert a customer and the more choices the customer has. This creates different choices for different shopper personalities. 

In my previous position as the Digital Marketing Manager with a different dealer we had only one clear cut call to action "Request A Sale Price". Our traffic to conversion ratio was between 3% & 4%.

 

I'm a Steve Jobs follower, I agree with simplicity and focused marketing. I like ONE clear cut call to action… but I also understand that people need options.

The difficult way to figure this out is to pay for some custom work through dealer.com and design a page with one CTA and do a split test against the 10 call to actions using GA.

I was hoping for an easier way… Maybe folks here at DS can provide some insight? Please…

 Unlock all of the community & features  Join Now