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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Did You "Share" Today?

We are so lucky to be living in a time where we can share for free. We don't have to pay for shelf space. It's unlimited...

Let's take full advantage of the unlimited shelf space and share our services and products in such a light that grabs the attention of in market buyers. We can do this by having a Google+ account, posting pics to Pinterest, recording video's to YouTube...you get my drift. "Sharing" is easy, infinite and FREE!

We all know that when someone is interested in a product or service, they head to their favorite browser and type in exactly what they are interested in. It's our job as experts to be there. To be relevant. To provide a strong call to action and to eventually be the one who sells them a product or service. We do this, by sharing.

Your dealership may not have anyone with the capacity or want to share. Don't worry you are not alone. I truly believe that this "sharing" factor will be a big differentiator in the success of dealers.

Do we outsource our sharing? In my opinion that would be crazy! How could you ever outsource the voice of your business?

Writing blogs, posting on facebook, tweeting deals and coupons needs to be embedded into the new culture of your Sales People, Receptionists, Sales Managers and General Managers. People will need to learn how to let down their guard, learn to write and share. If not, the Dealership down the street will, and people will end up engaing with them instead of you.

Dealerships will begin to hire people who can share. (well that is my strategy)

The people who can't share are sitting ducks.

The big question is how do we build this into the culture of our business NOW. Hiring and evolving into a "sharing" culture does not seem out of reach.

Teaching the sitting ducks how to share is where it can get difficult.
 
 
 
 

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