Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

Did You "Share" Today?

We are so lucky to be living in a time where we can share for free. We don't have to pay for shelf space. It's unlimited...

Let's take full advantage of the unlimited shelf space and share our services and products in such a light that grabs the attention of in market buyers. We can do this by having a Google+ account, posting pics to Pinterest, recording video's to YouTube...you get my drift. "Sharing" is easy, infinite and FREE!

We all know that when someone is interested in a product or service, they head to their favorite browser and type in exactly what they are interested in. It's our job as experts to be there. To be relevant. To provide a strong call to action and to eventually be the one who sells them a product or service. We do this, by sharing.

Your dealership may not have anyone with the capacity or want to share. Don't worry you are not alone. I truly believe that this "sharing" factor will be a big differentiator in the success of dealers.

Do we outsource our sharing? In my opinion that would be crazy! How could you ever outsource the voice of your business?

Writing blogs, posting on facebook, tweeting deals and coupons needs to be embedded into the new culture of your Sales People, Receptionists, Sales Managers and General Managers. People will need to learn how to let down their guard, learn to write and share. If not, the Dealership down the street will, and people will end up engaing with them instead of you.

Dealerships will begin to hire people who can share. (well that is my strategy)

The people who can't share are sitting ducks.

The big question is how do we build this into the culture of our business NOW. Hiring and evolving into a "sharing" culture does not seem out of reach.

Teaching the sitting ducks how to share is where it can get difficult.
 
 
 
 

 Unlock all of the community & features  Join Now