We are so lucky to be living in a time where we can share for free. We don't have to pay for shelf space. It's unlimited...
Let's take full advantage of the unlimited shelf space and share our services and products in such a light that grabs the attention of in market buyers. We can do this by having a Google+ account, posting pics to Pinterest, recording video's to YouTube...you get my drift. "Sharing" is easy, infinite and FREE!
We all know that when someone is interested in a product or service, they head to their favorite browser and type in exactly what they are interested in. It's our job as experts to be there. To be relevant. To provide a strong call to action and to eventually be the one who sells them a product or service. We do this, by sharing.
Your dealership may not have anyone with the capacity or want to share. Don't worry you are not alone. I truly believe that this "sharing" factor will be a big differentiator in the success of dealers.
Do we outsource our sharing? In my opinion that would be crazy! How could you ever outsource the voice of your business?
Writing blogs, posting on facebook, tweeting deals and coupons needs to be embedded into the new culture of your Sales People, Receptionists, Sales Managers and General Managers. People will need to learn how to let down their guard, learn to write and share. If not, the Dealership down the street will, and people will end up engaing with them instead of you.
Dealerships will begin to hire people who can share. (well that is my strategy)
The people who can't share are sitting ducks.
The big question is how do we build this into the culture of our business NOW. Hiring and evolving into a "sharing" culture does not seem out of reach.
Teaching the sitting ducks how to share is where it can get difficult.