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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Did You "Share" Today?

We are so lucky to be living in a time where we can share for free. We don't have to pay for shelf space. It's unlimited...

Let's take full advantage of the unlimited shelf space and share our services and products in such a light that grabs the attention of in market buyers. We can do this by having a Google+ account, posting pics to Pinterest, recording video's to YouTube...you get my drift. "Sharing" is easy, infinite and FREE!

We all know that when someone is interested in a product or service, they head to their favorite browser and type in exactly what they are interested in. It's our job as experts to be there. To be relevant. To provide a strong call to action and to eventually be the one who sells them a product or service. We do this, by sharing.

Your dealership may not have anyone with the capacity or want to share. Don't worry you are not alone. I truly believe that this "sharing" factor will be a big differentiator in the success of dealers.

Do we outsource our sharing? In my opinion that would be crazy! How could you ever outsource the voice of your business?

Writing blogs, posting on facebook, tweeting deals and coupons needs to be embedded into the new culture of your Sales People, Receptionists, Sales Managers and General Managers. People will need to learn how to let down their guard, learn to write and share. If not, the Dealership down the street will, and people will end up engaing with them instead of you.

Dealerships will begin to hire people who can share. (well that is my strategy)

The people who can't share are sitting ducks.

The big question is how do we build this into the culture of our business NOW. Hiring and evolving into a "sharing" culture does not seem out of reach.

Teaching the sitting ducks how to share is where it can get difficult.
 
 
 
 

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