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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Does Fear Create Roadblocks In Your Dealership?

As I sit here looking out the window at the cottage in Bancroft, Canada, I remember how great it was having my father teach me to fish on Graphite lake. The warmth exchanged while a father teaches his son, is something that not only lasts forever, but is very difficult to replace. Digital has managed to interrupt, and in many cases replace human interaction. We are sacrificing emotion for digital convenience.

If I'm a teenager today, I search "How To Fish For Bass" on YouTube and in seconds, conveniently, I have a detailed tutorial at my fingertips. No need for Dad to teach me. This is one example of how digital is creating change in the way we live.

For many people, change produces fear. Even if this particular change may create a convenient lifestyle (YouTube Tutorials). Fear manages to get in the way and create a roadblock.

These roadblocks can slow down the productivity of new technology and leading edge trends within your business. My goal as the Director of Marketing for 6 dealerships is to overcome these roadblocks and create a digital culture.

If you are interested in learning more about creating a digital culture and eliminating the fear, ill be speaking about this and more at Driving Sales Executive Summit. #TheShift

If you still have not registered for this upcoming confrence I can save you some money. Use this coupon code: GOOLEY13

Looking forward to seeing you there!

 

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