We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
As I sit here looking out the window at the cottage in Bancroft, Canada, I remember how great it was having my father teach me to fish on Graphite lake. The warmth exchanged while a father teaches his son, is something that not only lasts forever, but is very difficult to replace. Digital has managed to interrupt, and in many cases replace human interaction. We are sacrificing emotion for digital convenience.
If I'm a teenager today, I search "How To Fish For Bass" on YouTube and in seconds, conveniently, I have a detailed tutorial at my fingertips. No need for Dad to teach me. This is one example of how digital is creating change in the way we live.
For many people, change produces fear. Even if this particular change may create a convenient lifestyle (YouTube Tutorials). Fear manages to get in the way and create a roadblock.
These roadblocks can slow down the productivity of new technology and leading edge trends within your business. My goal as the Director of Marketing for 6 dealerships is to overcome these roadblocks and create a digital culture.
If you are interested in learning more about creating a digital culture and eliminating the fear, ill be speaking about this and more at Driving Sales Executive Summit. #TheShift
If you still have not registered for this upcoming confrence I can save you some money. Use this coupon code: GOOLEY13
Looking forward to seeing you there!