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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Does Fear Create Roadblocks In Your Dealership?

As I sit here looking out the window at the cottage in Bancroft, Canada, I remember how great it was having my father teach me to fish on Graphite lake. The warmth exchanged while a father teaches his son, is something that not only lasts forever, but is very difficult to replace. Digital has managed to interrupt, and in many cases replace human interaction. We are sacrificing emotion for digital convenience.

If I'm a teenager today, I search "How To Fish For Bass" on YouTube and in seconds, conveniently, I have a detailed tutorial at my fingertips. No need for Dad to teach me. This is one example of how digital is creating change in the way we live.

For many people, change produces fear. Even if this particular change may create a convenient lifestyle (YouTube Tutorials). Fear manages to get in the way and create a roadblock.

These roadblocks can slow down the productivity of new technology and leading edge trends within your business. My goal as the Director of Marketing for 6 dealerships is to overcome these roadblocks and create a digital culture.

If you are interested in learning more about creating a digital culture and eliminating the fear, ill be speaking about this and more at Driving Sales Executive Summit. #TheShift

If you still have not registered for this upcoming confrence I can save you some money. Use this coupon code: GOOLEY13

Looking forward to seeing you there!

 

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