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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Does Fear Create Roadblocks In Your Dealership?

As I sit here looking out the window at the cottage in Bancroft, Canada, I remember how great it was having my father teach me to fish on Graphite lake. The warmth exchanged while a father teaches his son, is something that not only lasts forever, but is very difficult to replace. Digital has managed to interrupt, and in many cases replace human interaction. We are sacrificing emotion for digital convenience.

If I'm a teenager today, I search "How To Fish For Bass" on YouTube and in seconds, conveniently, I have a detailed tutorial at my fingertips. No need for Dad to teach me. This is one example of how digital is creating change in the way we live.

For many people, change produces fear. Even if this particular change may create a convenient lifestyle (YouTube Tutorials). Fear manages to get in the way and create a roadblock.

These roadblocks can slow down the productivity of new technology and leading edge trends within your business. My goal as the Director of Marketing for 6 dealerships is to overcome these roadblocks and create a digital culture.

If you are interested in learning more about creating a digital culture and eliminating the fear, ill be speaking about this and more at Driving Sales Executive Summit. #TheShift

If you still have not registered for this upcoming confrence I can save you some money. Use this coupon code: GOOLEY13

Looking forward to seeing you there!

 

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