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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

What My Band And Auto Marketing Had In Common

10 years ago when my band was only a few months away from going on tour, we needed a way to get the word out. As an independent artist I quickly realized nobody cared about our original tunes. When people are at the bar they want to hear "Sweet Emotion" and "More Than A Feeling". 

I decided I had to make people care if we wanted any success at all. I started a chat forum and began posting lyrics. Then, I shared the links on other music related forums in the cities we were touring. Before we knew it, we had people asking questions and posting comments. This forum was basically a way for us to get noticed through engaging content. The tour was successful for many reasons and the forum definitely helped.

I can closely relate this to auto marketing today. We all know digital has interrupted the path to purchase, why isn't creating web content a priority for our dealership? Just like popping hoods, updating POP and covering the showroom in balloons, creating content for the web needs to be in the daily work flow of our business (Sales Consultants, Service Advisiors, General Managers). It should be ingrained into our culture, for this basic reason:

 Content = Web Visits = Leads = Appointments = Sales

If you are interested in learning more about how I am integrating #TheShift into 6 dealerships every day, I will be expanding on this topic at #DSES in October. 

Rock On :)

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