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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

What My Band And Auto Marketing Had In Common

10 years ago when my band was only a few months away from going on tour, we needed a way to get the word out. As an independent artist I quickly realized nobody cared about our original tunes. When people are at the bar they want to hear "Sweet Emotion" and "More Than A Feeling". 

I decided I had to make people care if we wanted any success at all. I started a chat forum and began posting lyrics. Then, I shared the links on other music related forums in the cities we were touring. Before we knew it, we had people asking questions and posting comments. This forum was basically a way for us to get noticed through engaging content. The tour was successful for many reasons and the forum definitely helped.

I can closely relate this to auto marketing today. We all know digital has interrupted the path to purchase, why isn't creating web content a priority for our dealership? Just like popping hoods, updating POP and covering the showroom in balloons, creating content for the web needs to be in the daily work flow of our business (Sales Consultants, Service Advisiors, General Managers). It should be ingrained into our culture, for this basic reason:

 Content = Web Visits = Leads = Appointments = Sales

If you are interested in learning more about how I am integrating #TheShift into 6 dealerships every day, I will be expanding on this topic at #DSES in October. 

Rock On :)

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