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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

What My Band And Auto Marketing Had In Common

10 years ago when my band was only a few months away from going on tour, we needed a way to get the word out. As an independent artist I quickly realized nobody cared about our original tunes. When people are at the bar they want to hear "Sweet Emotion" and "More Than A Feeling". 

I decided I had to make people care if we wanted any success at all. I started a chat forum and began posting lyrics. Then, I shared the links on other music related forums in the cities we were touring. Before we knew it, we had people asking questions and posting comments. This forum was basically a way for us to get noticed through engaging content. The tour was successful for many reasons and the forum definitely helped.

I can closely relate this to auto marketing today. We all know digital has interrupted the path to purchase, why isn't creating web content a priority for our dealership? Just like popping hoods, updating POP and covering the showroom in balloons, creating content for the web needs to be in the daily work flow of our business (Sales Consultants, Service Advisiors, General Managers). It should be ingrained into our culture, for this basic reason:

 Content = Web Visits = Leads = Appointments = Sales

If you are interested in learning more about how I am integrating #TheShift into 6 dealerships every day, I will be expanding on this topic at #DSES in October. 

Rock On :)

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