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Change is happening at lightning speeds. Human behaviour is changing, business is changing, more importantly the path to purchase is changing.
I quickly realized that a shift is happening right in front of me. Consumers have changed their path to purchase behaviours very quickly. As a Director of Marketing for 6 dealerships, it's my job to fill gaps. My simple realization was that we were generating more traffic, leads and appointments through the web then any other medium. (duh! right?)
Here is the problem; we had one very busy, over worked, stressed out "Internet Guy" and 10 sales consultants with nothing to do! I knew that if we didn't change, if we didn't SHIFT... our sales people would soon have skinny children!
At Driving Sales Executive Summit 2013 I will be discussing the challenging topic of "Creating a Digital Culture Within Your Dealership". This is no easy task and that's why I am so passionate about it. The presentation is made up of the success and challenges I am facing today!
Join me at 3:45pm on October 14th in Las Vegas at the beautiful Bellagio Hotel and Casino to hear more about "The Shift". See Schedule Here
If you havent had a chance to register for DSES, learn more here.