Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
Change is happening at lightning speeds. Human behaviour is changing, business is changing, more importantly the path to purchase is changing.
I quickly realized that a shift is happening right in front of me. Consumers have changed their path to purchase behaviours very quickly. As a Director of Marketing for 6 dealerships, it's my job to fill gaps. My simple realization was that we were generating more traffic, leads and appointments through the web then any other medium. (duh! right?)
Here is the problem; we had one very busy, over worked, stressed out "Internet Guy" and 10 sales consultants with nothing to do! I knew that if we didn't change, if we didn't SHIFT... our sales people would soon have skinny children!
At Driving Sales Executive Summit 2013 I will be discussing the challenging topic of "Creating a Digital Culture Within Your Dealership". This is no easy task and that's why I am so passionate about it. The presentation is made up of the success and challenges I am facing today!
Join me at 3:45pm on October 14th in Las Vegas at the beautiful Bellagio Hotel and Casino to hear more about "The Shift". See Schedule Here
If you havent had a chance to register for DSES, learn more here.