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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

Grant Gooley Founder

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Secret To Change

"The secret to change is to focus all of your energy, not on fighting the old but building the new" - Socrates 

Change is happening at lightning speeds. Human behaviour is changing, business is changing, more importantly the path to purchase is changing.

I quickly realized that a shift is happening right in front of me. Consumers have changed their path to purchase behaviours very quickly. As a Director of Marketing for 6 dealerships, it's my job to fill gaps. My simple realization was that we were generating more traffic, leads and appointments through the web then any other medium. (duh! right?)

Here is the problem; we had one very busy, over worked, stressed out  "Internet Guy" and 10 sales consultants with nothing to do! I knew that if we didn't change, if we didn't SHIFT... our sales people would soon have skinny children!

At Driving Sales Executive Summit 2013 I will be discussing the challenging topic of "Creating a Digital Culture Within Your Dealership". This is no easy task and that's why I am so passionate about it. The presentation is made up of the success and challenges I am facing today!

Join me at 3:45pm on October 14th in Las Vegas at the beautiful Bellagio Hotel and Casino to hear more about "The Shift". See Schedule Here

If you havent had a chance to register for DSES, learn more here.

 

 

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