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Grant Gooley

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

The Digital Ecosystem - Full Circle Marketing

04d0339350ea052ecf69d4bd8d5925cf.jpg?t=1The Digital Ecosystem 

Over the last 5 years I have concentrated on a mix of essential dealership initiatives. Over time, dropping specific aspects and re-evaluating, finally I came up with a cycle I like to call the “Digital Eco System”. 

The Digital Eco System if deployed correctly, with a focused, aggressive plan should make up for the loss of walk in traffic we are all missing these days. It wouldn't be a suprise to see a 30% increase in retail sales growth! 

Website: Looking for perfection here!

  • Mobile strategy is a must! Adaptive/Responsive
  • Content game plan. Be the EXPERT! People are begging for good information.
  • All the basics… Good-looking “Staff Page”, updated specials, simple layout, etc. There is a ton of info about “Perfecting Your Website” all over the web.
  • Even more important is the next point…

Merchandising: The sun, water and earth of the ecosystem!

  • This IS your website, the reason you are in business…Wait… are those stock photos? Would you put cardboard cut outs of your new cars in the showroom? ‘Nuff said!
  • 30 – 45 pictures, 200-word story, walk around video…
  • It is ESSENTIAL that your VDP is better than your competitor if you want a chance!

SEM: Search Engine Marketing. All facets.

  • Facebook Advertising! It’s great. Get on board.
  • AdWords – Dynamically pulled from your DMS
  • Search, Display, Retargeting, Pre Roll.
  • This is the lowest hanging fruit. It’s not cheap but it works and is imperative for a healthy Eco System.

Reputation Management: Advocates will drive business to your front door!

  • Dealer Rater, Yelp, Google Reviews, Facebook Reviews, the list goes on!
  • Pick a few and dive in…HARD. This needs a process, and some TLC.
  • People judge your entire brand by your reviews.

CRM/Lead Management: Forget everything else if you don’t get this down first.

  • 90 – 120 day follow up.
  • Dedicated/devoted E-Lead reps (Or Sales Staff that care…)
  • Video follow up.
  • VDP – PDF Brochure

Budget/Calendar: Stay on track and optimize the budget to SAVE money and deliver better results!

  • Detailed budget
  • Media Calendar
  • Follow closely

These 6 ecosystem elements are key components I believe are important to deliver a full circle, digitally concentrated plan. Execute with focus and don’t leave any ingredients out! 

What components do you think im missing? Anything you wouldn't have in your ecosystem?

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