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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

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Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

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5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

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Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

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The Digital Ecosystem - Full Circle Marketing

04d0339350ea052ecf69d4bd8d5925cf.jpg?t=1The Digital Ecosystem 

Over the last 5 years I have concentrated on a mix of essential dealership initiatives. Over time, dropping specific aspects and re-evaluating, finally I came up with a cycle I like to call the “Digital Eco System”. 

The Digital Eco System if deployed correctly, with a focused, aggressive plan should make up for the loss of walk in traffic we are all missing these days. It wouldn't be a suprise to see a 30% increase in retail sales growth! 

Website: Looking for perfection here!

  • Mobile strategy is a must! Adaptive/Responsive
  • Content game plan. Be the EXPERT! People are begging for good information.
  • All the basics… Good-looking “Staff Page”, updated specials, simple layout, etc. There is a ton of info about “Perfecting Your Website” all over the web.
  • Even more important is the next point…

Merchandising: The sun, water and earth of the ecosystem!

  • This IS your website, the reason you are in business…Wait… are those stock photos? Would you put cardboard cut outs of your new cars in the showroom? ‘Nuff said!
  • 30 – 45 pictures, 200-word story, walk around video…
  • It is ESSENTIAL that your VDP is better than your competitor if you want a chance!

SEM: Search Engine Marketing. All facets.

  • Facebook Advertising! It’s great. Get on board.
  • AdWords – Dynamically pulled from your DMS
  • Search, Display, Retargeting, Pre Roll.
  • This is the lowest hanging fruit. It’s not cheap but it works and is imperative for a healthy Eco System.

Reputation Management: Advocates will drive business to your front door!

  • Dealer Rater, Yelp, Google Reviews, Facebook Reviews, the list goes on!
  • Pick a few and dive in…HARD. This needs a process, and some TLC.
  • People judge your entire brand by your reviews.

CRM/Lead Management: Forget everything else if you don’t get this down first.

  • 90 – 120 day follow up.
  • Dedicated/devoted E-Lead reps (Or Sales Staff that care…)
  • Video follow up.
  • VDP – PDF Brochure

Budget/Calendar: Stay on track and optimize the budget to SAVE money and deliver better results!

  • Detailed budget
  • Media Calendar
  • Follow closely

These 6 ecosystem elements are key components I believe are important to deliver a full circle, digitally concentrated plan. Execute with focus and don’t leave any ingredients out! 

What components do you think im missing? Anything you wouldn't have in your ecosystem?

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