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Automotive advertising has always been an integral part of the Dealership business. Spending 100's of thousands per year to stand out from the dealer down the street. The budget has never been the issue, it seems that taking an innovative leap might be...
As technology rapidly changes, we are seeing a stronger user experience and an overall “cleaner” look across websites today. We are also seeing multi-media storm the screens of our computers and personal devices.
Top Notch Websites of 2014
Below are some links of modern, award winning sites that really stick out to me:
It’s About Solving A Problem
Some of the links above are exaggerated examples of technology we have access to today. By no means am I saying we need to be as flashy as the sites linked above. Lets make it clear, technology for business is NOT about the “wow” factor, it’s about solving a problem for the consumer. The fact we have technology advanced as shown, why arent we tapping in?
Let’s go back to the early 2000’s. Websites simply provided information. Like a brochure. A few pictures, "about us", some information regarding the service or product and a way to contact the business. 15 years later we have much more technology to offer to the consumer. Web 3.0 is responsive, engaging, entertaining, adaptive and reactive. It seems as though the automotive verticle is not riding this wave...
Are Automotive Websites Keeping Up With The Times?
With the exception of some forward thinking automotive website providers/developers, we are missing the ball if you ask me. Cookie cutter websites, confusing site maps & anxiety driven landing pages due to information overload! These are just a few of the downfalls I see today on the majority of Auto websites across North America.
Stand Out From The Crowd!
I think we will begin to see the “little guy vendors” take a stand, with innovative, inspiring websites; dealers will realize the advantages of being custom. Using multi media on a much larger scale. Simplifying landing pages and focusing the user experience.
Brand recognition has never been more important on the dealer level. We have to cut through the noise and make a statement. Give consumers what they want, a clean, simple, informative experience that results in satisfying the need of being on the website in the first place. Not a bunch of starburst jpg's screaming about the next Lease Special!