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Jared Hamilton
From: Jared Hamilton
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Grant Gooley

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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Auto Dealer Websites - BEHIND The Curve?

Automotive advertising has always been an integral part of the Dealership business. Spending 100's of thousands per year to stand out from the dealer down the street. The budget has never been the issue, it seems that taking an innovative leap might be...

As technology rapidly changes, we are seeing a stronger user experience and an overall “cleaner” look across websites today. We are also seeing multi-media storm the screens of our computers and personal devices.

Top Notch Websites of 2014

Below are some links of modern, award winning sites that really stick out to me:

It’s About Solving A Problem

Some of the links above are exaggerated examples of technology we have access to today. By no means am I saying we need to be as flashy as the sites linked above. Lets make it clear, technology for business is NOT about the “wow” factor, it’s about solving a problem for the consumer. The fact we have technology advanced as shown, why arent we tapping in?

Let’s go back to the early 2000’s. Websites simply provided information. Like a brochure. A few pictures, "about us", some information regarding the service or product and a way to contact the business. 15 years later we have much more technology to offer to the consumer. Web 3.0 is responsive, engaging, entertaining, adaptive and reactive. It seems as though the automotive verticle is not riding this wave...

Are Automotive Websites Keeping Up With The Times?

With the exception of some forward thinking automotive website providers/developers, we are missing the ball if you ask me.  Cookie cutter websites, confusing site maps & anxiety driven landing pages due to information overload! These are just a few of the downfalls I see today on the majority of Auto websites across North America.

Stand Out From The Crowd!

I think we will begin to see the “little guy vendors” take a stand, with innovative, inspiring websites; dealers will realize the advantages of being custom. Using multi media on a much larger scale. Simplifying landing pages and focusing the user experience.

Brand recognition has never been more important on the dealer level. We have to cut through the noise and make a statement. Give consumers what they want, a clean, simple, informative experience that results in satisfying the need of being on the website in the first place. Not a bunch of starburst jpg's screaming about the next Lease Special!

What do you think? Are we behind?

 

 

 

 

 

 

 

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