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Greg Burl

Greg Burl Director of Product Development

Profile

Name: Greg Burl
Title: Director of Product Development
Company: Mechanical Breakdown Protection, Inc.
Phone: Private
Location: Private , Private
Summary:
Leading MBPI’s F&I product development efforts from concept through production and into marketing, to bring the automotive industry a suite of best in class products and innovative ideas to fill existing market gaps. Previously a National Finance and Insurance Executive with Zurich, where I provided specialized training to a broad range of industry customers. In my 20+ years at Zurich, I held numerous leadership roles: Divisional Underwriting Manager, Product Development Manager, Regional Sales Manager and National Reinsurance Administrator. My formal education includes degrees in Business Administration and Psychology; additionally I am a Point Taken certified trainer, hold the Certified Risk Manager designation, a Certificate in Automotive Technology, and I am an Associate Member of the National Association of Dealer Counsel. I have also completed Harvard University’s Communicating with Influence and Ivey Business School’s Influence and Persuasion Program.

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Blog Posts

The Clock is Ticking

The Clock is Ticking

This is a guest blog by Mark Tewart, President of Tewart Enterprises. Mark is speaking at DSES in a breakout titled, Eliminating Time Vampires that Kill…

Top 6 Local Advertising Strategies You Need to Try

Top 6 Local Advertising Strategies You Need to Try

Since the rise of internet sales and online marketing, our industry has become more competitive than ever. In the modern world of cut-throat advertising, i…

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

The Surprising Fact McDonald's Knows About Car Shoppers That Dealers Don't

How can car dealers create a seamless experience in today's click-and-mortar world? Learn from McDonald's. McDonald's knows customers want more…

Sales Call Opportunities: When the Vehicle is Unavailable

Sales Call Opportunities: When the Vehicle is Unavailable

Sales Call Opportunities: When the Vehicle is Unavailable! This happens all the time! The vehicle is sold, didn't pass inspection or is still in-tra…

Three Merchandising Best Practices to Maximize Inventory Turn

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t s…

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