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Jared Hamilton
From: Jared Hamilton
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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Show me the CARFAX….at the auction. Time and time again we’ve seen hoards of dealers crawling the auction lanes on their cell phones to get a vehicle history report check on cars. Not only does it take 2 people to accomplish this (1 at the auction and 1 back at the office), but more importantly it puts your dealership at a disadvantage not being fully informed of a cars history prior to bidding without a VHR. AutoRevo and CARFAX are here to change just that. To highlight the situation I’ve compared Old School vs. New School. Check it out. Old School: You’re a dealer standing at the auction in a lane looking over a car 5 minutes before it runs. You make some frantic and stressful calls back to the office (not to mention they didn’t answer the first 2 times you called) providing a VIN to your partner on the other end of the phone. By the end of the call you have repeated the VIN 3 times just to find out this car does not have a clean CARFAX record. Now you have numerous other cars to go through the same drill with. New School: You’re relaxed standing at the auction in a lane looking over multiple cars 5 minutes before they run. You have taken pictures of their VIN, decoded them, and run CARFAXs on each. The full history of this car is now known before you bid and in fact you know this car is a One Owner. The stress of the auction is enough to work with. Make your life easier by running a CARFAX easily prior to bidding. For more information on AutoRevo Mobile visit http://www.AutoRevo.com/mobile or call 888.311.7386. To learn more about CARFAX Unlimited accounts visit http://www.carfaxonline.com/

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