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Jared Hamilton
From: Jared Hamilton
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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Dynamically Generated Keywords and Smart URLs

At AutoRevo, we take SEO very seriously and have continued to improve this offering to our clients. Here are some of the SEO highlights of our recent dealer websites mini-release:

  1. Users and search engines reward your website for intelligent, readable URLs.  For users, they can read the words in your URLs.  Search engines can determine the relevance to the users search.  AutoRevo has implemented a smart URL technology to so that each vehicle URL has Year-Make-Model-Trim-City-State-Zip.smart-url-autorevo
  2. As part of our smart URLs technology, we have added city, state, and even zip code to each vehicles URL.  In April 2010, Google actually changed their Google Business Center to Google Places.  According to Google, 20 percent of all searches are related to location.  Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
  3. For each vehicle ad on your website, AutoRevo dynamically generates meta keywords and descriptions.  But – you thought search engines no longer indexed meta keywords? There is no clear consensus on whether they will have any effect on your ranking -  Google definitely doesn’t use meta keywords, but Yahoo and Bing are rumored to still consider them, as long as the keywords are also present in the text on that page. But, even if meta keywords have little effect on placement, it’s still good practice to have them listed for every page.  Meta descriptions are definitely important, because approximately the first 150 characters of your meta description are displayed in the search results under your link.  By having relevant information displayed to the consumer’s search, the consumer is much more likely to click on your vehicle.  AutoRevo displays the Year, Make, Model, Trim, City, and State in the meta description for display on the search results page.
    dynamic-meta-description-autorevo

For more information on AutoRevo dealer websites SEO, chat with a Dealer Consultant today or call 888-311-7386!

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