Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Dynamically Generated Keywords and Smart URLs

At AutoRevo, we take SEO very seriously and have continued to improve this offering to our clients. Here are some of the SEO highlights of our recent dealer websites mini-release:

  1. Users and search engines reward your website for intelligent, readable URLs.  For users, they can read the words in your URLs.  Search engines can determine the relevance to the users search.  AutoRevo has implemented a smart URL technology to so that each vehicle URL has Year-Make-Model-Trim-City-State-Zip.smart-url-autorevo
  2. As part of our smart URLs technology, we have added city, state, and even zip code to each vehicles URL.  In April 2010, Google actually changed their Google Business Center to Google Places.  According to Google, 20 percent of all searches are related to location.  Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
  3. For each vehicle ad on your website, AutoRevo dynamically generates meta keywords and descriptions.  But – you thought search engines no longer indexed meta keywords? There is no clear consensus on whether they will have any effect on your ranking -  Google definitely doesn’t use meta keywords, but Yahoo and Bing are rumored to still consider them, as long as the keywords are also present in the text on that page. But, even if meta keywords have little effect on placement, it’s still good practice to have them listed for every page.  Meta descriptions are definitely important, because approximately the first 150 characters of your meta description are displayed in the search results under your link.  By having relevant information displayed to the consumer’s search, the consumer is much more likely to click on your vehicle.  AutoRevo displays the Year, Make, Model, Trim, City, and State in the meta description for display on the search results page.
    dynamic-meta-description-autorevo

For more information on AutoRevo dealer websites SEO, chat with a Dealer Consultant today or call 888-311-7386!

 Unlock all of the community & features  Join Now