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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Dynamically Generated Keywords and Smart URLs

At AutoRevo, we take SEO very seriously and have continued to improve this offering to our clients. Here are some of the SEO highlights of our recent dealer websites mini-release:

  1. Users and search engines reward your website for intelligent, readable URLs.  For users, they can read the words in your URLs.  Search engines can determine the relevance to the users search.  AutoRevo has implemented a smart URL technology to so that each vehicle URL has Year-Make-Model-Trim-City-State-Zip.smart-url-autorevo
  2. As part of our smart URLs technology, we have added city, state, and even zip code to each vehicles URL.  In April 2010, Google actually changed their Google Business Center to Google Places.  According to Google, 20 percent of all searches are related to location.  Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
  3. For each vehicle ad on your website, AutoRevo dynamically generates meta keywords and descriptions.  But – you thought search engines no longer indexed meta keywords? There is no clear consensus on whether they will have any effect on your ranking -  Google definitely doesn’t use meta keywords, but Yahoo and Bing are rumored to still consider them, as long as the keywords are also present in the text on that page. But, even if meta keywords have little effect on placement, it’s still good practice to have them listed for every page.  Meta descriptions are definitely important, because approximately the first 150 characters of your meta description are displayed in the search results under your link.  By having relevant information displayed to the consumer’s search, the consumer is much more likely to click on your vehicle.  AutoRevo displays the Year, Make, Model, Trim, City, and State in the meta description for display on the search results page.
    dynamic-meta-description-autorevo

For more information on AutoRevo dealer websites SEO, chat with a Dealer Consultant today or call 888-311-7386!

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