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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Dynamically Generated Keywords and Smart URLs

At AutoRevo, we take SEO very seriously and have continued to improve this offering to our clients. Here are some of the SEO highlights of our recent dealer websites mini-release:

  1. Users and search engines reward your website for intelligent, readable URLs.  For users, they can read the words in your URLs.  Search engines can determine the relevance to the users search.  AutoRevo has implemented a smart URL technology to so that each vehicle URL has Year-Make-Model-Trim-City-State-Zip.smart-url-autorevo
  2. As part of our smart URLs technology, we have added city, state, and even zip code to each vehicles URL.  In April 2010, Google actually changed their Google Business Center to Google Places.  According to Google, 20 percent of all searches are related to location.  Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
  3. For each vehicle ad on your website, AutoRevo dynamically generates meta keywords and descriptions.  But – you thought search engines no longer indexed meta keywords? There is no clear consensus on whether they will have any effect on your ranking -  Google definitely doesn’t use meta keywords, but Yahoo and Bing are rumored to still consider them, as long as the keywords are also present in the text on that page. But, even if meta keywords have little effect on placement, it’s still good practice to have them listed for every page.  Meta descriptions are definitely important, because approximately the first 150 characters of your meta description are displayed in the search results under your link.  By having relevant information displayed to the consumer’s search, the consumer is much more likely to click on your vehicle.  AutoRevo displays the Year, Make, Model, Trim, City, and State in the meta description for display on the search results page.
    dynamic-meta-description-autorevo

For more information on AutoRevo dealer websites SEO, chat with a Dealer Consultant today or call 888-311-7386!

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