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From: Jared Hamilton
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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

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Most Valuable Insight WINNER - Ian Curickshank

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Dynamically Generated Keywords and Smart URLs

At AutoRevo, we take SEO very seriously and have continued to improve this offering to our clients. Here are some of the SEO highlights of our recent dealer websites mini-release:

  1. Users and search engines reward your website for intelligent, readable URLs.  For users, they can read the words in your URLs.  Search engines can determine the relevance to the users search.  AutoRevo has implemented a smart URL technology to so that each vehicle URL has Year-Make-Model-Trim-City-State-Zip.smart-url-autorevo
  2. As part of our smart URLs technology, we have added city, state, and even zip code to each vehicles URL.  In April 2010, Google actually changed their Google Business Center to Google Places.  According to Google, 20 percent of all searches are related to location.  Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.
  3. For each vehicle ad on your website, AutoRevo dynamically generates meta keywords and descriptions.  But – you thought search engines no longer indexed meta keywords? There is no clear consensus on whether they will have any effect on your ranking -  Google definitely doesn’t use meta keywords, but Yahoo and Bing are rumored to still consider them, as long as the keywords are also present in the text on that page. But, even if meta keywords have little effect on placement, it’s still good practice to have them listed for every page.  Meta descriptions are definitely important, because approximately the first 150 characters of your meta description are displayed in the search results under your link.  By having relevant information displayed to the consumer’s search, the consumer is much more likely to click on your vehicle.  AutoRevo displays the Year, Make, Model, Trim, City, and State in the meta description for display on the search results page.
    dynamic-meta-description-autorevo

For more information on AutoRevo dealer websites SEO, chat with a Dealer Consultant today or call 888-311-7386!

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