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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Who Cares about 301 Redirects? Google Does!

One of the important features of our latest release of PowerSites 2.0 is 301 redirects. Now you ask “What in the world is a 301 redirect?”

A 301 Redirect causes a browser or search spider to go to another location permanently. For example if you go to http://TexasMotorCars.com it redirects you to http://www.TexasMotorCars.com. You may have also heard Google use the phrase canonical URLs. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages.

Examples:
www.texasmotorcars.com
texasmotorcars.com
www.texasmotorcars.com/home.aspx
texasmotorcars.com/index.aspx

Why is this so important? The search engines see TexasMotorCars.com and www.TexasMotorCars.com as two (2) separate domains (or separate references). Therefore your backlinks and other link bait you have on the internet would be split between 2 domains, according to Google – which ultimately affects your ranking on the Search Engine Results Page (SERP). With a permanent redirect (301) on TexasMotorCars.com to www.TexasMotorCars.com, Google now recognizes your dealership’s domain as one (1) domain and all the credit goes to that domain for search ranking.

Next you say, “So, ok – if a customer goes to my website without the www in front, it redirects. That’s great, but that is only the customers browsing my website.” This is true, but think about search engines indexing all your links online and the hundreds maybe thousands of vehicles you have online backlinking to your website. Some may be using www and others not. Now you have thousands of backlinks online using two different domains according to the search engines! Ouch!

So in the end, pick the url you prefer and always use that format for your internal links. AutoRevo also now covers you with 301 redirects also for old pages and domains. And most importantly, we automatically establish a canonical (preferred) domain for each dealer website.

If you want to learn more about AutoRevo dealer websites or other products, chat with a Dealer Consultant today or call 888.311.7386.

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