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From: Jared Hamilton
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Greg Gifford

Greg Gifford Director of Search and Social

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Who Cares about 301 Redirects? Google Does!

One of the important features of our latest release of PowerSites 2.0 is 301 redirects. Now you ask “What in the world is a 301 redirect?”

A 301 Redirect causes a browser or search spider to go to another location permanently. For example if you go to http://TexasMotorCars.com it redirects you to http://www.TexasMotorCars.com. You may have also heard Google use the phrase canonical URLs. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages.

Examples:
www.texasmotorcars.com
texasmotorcars.com
www.texasmotorcars.com/home.aspx
texasmotorcars.com/index.aspx

Why is this so important? The search engines see TexasMotorCars.com and www.TexasMotorCars.com as two (2) separate domains (or separate references). Therefore your backlinks and other link bait you have on the internet would be split between 2 domains, according to Google – which ultimately affects your ranking on the Search Engine Results Page (SERP). With a permanent redirect (301) on TexasMotorCars.com to www.TexasMotorCars.com, Google now recognizes your dealership’s domain as one (1) domain and all the credit goes to that domain for search ranking.

Next you say, “So, ok – if a customer goes to my website without the www in front, it redirects. That’s great, but that is only the customers browsing my website.” This is true, but think about search engines indexing all your links online and the hundreds maybe thousands of vehicles you have online backlinking to your website. Some may be using www and others not. Now you have thousands of backlinks online using two different domains according to the search engines! Ouch!

So in the end, pick the url you prefer and always use that format for your internal links. AutoRevo also now covers you with 301 redirects also for old pages and domains. And most importantly, we automatically establish a canonical (preferred) domain for each dealer website.

If you want to learn more about AutoRevo dealer websites or other products, chat with a Dealer Consultant today or call 888.311.7386.

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