Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
The three largest search engines, Google, Yahoo, and Bing, all outline ways for web pages to rank well in their search results; however, they do not disclose the algorithms they use to rank web pages. As a result, the degree of influence that different factors have on rankings is much contested by SEO experts.
In a recent study conducted by SEOmoz, the importance of several on-page factors were rated by 72 SEO experts and then ranked based on the level of consensus/contention. The following ranking of factors is derived from this report, listed in descending order of importance. Below each factor, an explanation of its core concepts is provided.
EXAMPLE: “Lone Star Cars – Used Cars and Used Trucks in Dallas, Texas”
EXAMPLE: “Used Cars and Used Trucks in Dallas, Texas – Lone Star Cars”
EXAMPLE: “Lone Star Cars – Your Source For Used Cars”
EXAMPLE: “learn more about our extended warranty”
EXAMPLE: another website links to your site with “Used cars in Dallas”
EXAMPLE: “Used Cars Like You’ve Never Seen Before”
EXAMPLE: “Lone Star Cars is Dallas’ premier used car dealer”
The best news of the day – AutoRevo’s system allows you to have control over every single one of these ranking factors.
Take some time to go through your dealer website and see how your current site content matches up to these ten ranking factors. It might take a few days, but it will be worth the effort to go through your site and update your custom pages to adhere to these guidelines. Not only will your site be more user-friendly and informative, it will rank better in the search engines.