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Jared Hamilton
From: Jared Hamilton
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Greg Gifford

Greg Gifford Director of Search and Social

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Car dealer offers FREE cars if Packers get shut out Sunday

Yes, you read that right – there’s a car dealership in Chicago that’s offering FREE cars if the Packers get shut out by the Bears this Sunday. For any vehicle sold from December 16th through this Friday, Sawicki Motors will rebate 100% of the purchase price if the Chicago Bears shut out the Green Bay Packers on Christmas Day.

They’re limiting the payout to the first $1 million worth of vehicles sold during that period, but it’s still a potentially costly bet. Sawicki Motors averages about 35-40 sales a month, with an average price of $22,000. the most expensive car on their lot is an Escalade listed at $76,000. If you really look at the numbers, though, it’s clear that there’s not much risk for Sawicki to make the offer. The Packers have the best offense in the NFL with an average of 34.3 points per game, and there have only been 4 shutouts in the 224 NFL games played this season.

“Bears fans mostly have been laughing about it because the likelihood (of the Bears preventing the Packers from scoring) is not that great,” said Ron Matula, sales manager of the dealership that sells new Chevrolet, Cadillac and Buick vehicles as well as used cars. “None of the Packers fans have called me names or swore at me yet. They have just been saying ‘it’s not going to happen.’”

But it could happen… Last week when the Packers played the Chiefs, the Green Bay had a 13-0 record and an average of 36 points per game. The lowly Chiefs beat up on the Packers and held them scoreless until late in the third quarter – and they ended up beating the Packers. Chicago has a much better defense than Green Bay and desperately needs a win to stay in the playoff race. There’s always a chance of injury – if something happened to a key player, things could go south quickly for the Packers.

So what do you think? Is Sawicki Motors brilliant for making the offer and drumming up a lot of free press? Or are they crazy for making such a risky bet? Leave a comment and let us know what you think!

Brady Irvine
I think it's AWESOME, great idea guys...
Brady Irvine
Although I guess the numbers will tell the story, if they don't get a sales bump from all of the free press it probably isn't worth the risk.
Greg Gifford
and it'll be interesting to see what happens if the shutout DOES end up happening...
Joe Orr
Wonder what the hole in 1 insurance cost was? I love the attention/branding they will get if they market this to it's fullest possible network, digital and social possiblities. Could be a yearly event! Cant wait to hear a followup story with ROI and marketing details.
Greg Gifford
Joe - you hit the nail on the head - we can't wait to hear how it pans out, and hopefully they'll share some of that info afterwards!

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