Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
You’ve probably seen those shows on cable where designers flip a trashed out house or they take a normal garage and turn it into a luxurious “man-cave.” With just a little bit of time, they take ordinary spaces and make them flashy and incredible… and you can do the same thing for your Google Places page. Most car dealers have a Google Places page now, so you’ve got to do everything you can to make your Places page outshine your competitors. With just a little effort, your Google Places page will be more visible, bring you more business, and completely blow away your competitors.
(not in any specific order)
1. Get your Google Places page to 100% completeness. Before you use any of these other tips, you should get your Google Places page to 100%. Fill out your info, upload pictures, upload videos… Google tells you right there in your dashboard how complete your page is – pay attention to what Google wants!
2. Add a post to your Google Places page with a link. Your Places page is there to help draw attention to your website. Most dealers don’t know about the “post” feature that lets you put an update on your Places page. Link to important, relevant information – your about us page, your specials page, your service page, or anything else that helps draw attention to your website.
3. Make sure you get at least 5 reviews from your customers. Your average star review rating won’t show up until you get 5 reviews. Those review stars are critical for clickthroughs from the SERPs – don’t miss out on business because you don’t have any stars!
4. Upload photos to major third-party sites. Google only allows you to upload 10 pictures to your Google Places page, but it’s possible to have more than 10 pictures show up. If you upload pictures to your profile on major third-party photo sites (like Flickr, CitySearch, and InsiderPages, to name a few), Google will grab those photos and add them to your Places page.
5. Get your loyal customers (or friends) to upload pictures to your Places page. If they upload a photo through their Google account, it will show up as “From a Google user.” Again, Google only lets you upload 10 pictures to your Places page, but if you have customers upload photos, they’ll be added to your 10 and you’ll be able to showcase more photos. Plus, if potential customers see that you have customers uploading pictures to your Places page, they’ll see that your customers care enough about you to upload pictures – and that will help with clickthroughs.
6. Reply to every review on your Places page. OK, so maybe you don’t have to reply to EVERY review – but why should you only reply to negative reviews? Leave a reply to positive reviews as well – it looks great to potential customers and it helps to fill out the review area of your page. Plus, you can sometimes slip in a bit of info on your services that might not be mentioned in your reviews.