Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Gregory Gershman

Gregory Gershman National Sales Trainer and Recruiter

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

What do you stand for, and who knows it?

Travelling around the country, I get a first hand look at around 300 Dealerships a year, and they all talk about how they do business.  Why they are different, why the community comes to them, how they have the best people, why they are the best Dealer in town.

If you could tell every prospective client that walks through your door one thing about you, the thing you are most proud of, that one thing that says here is why you shouldn't dare do business with anyone else what would it be?

For some it is integrity, best employees, community service and investing, dozens of years in business, caring about their clients for life, etc....  Dealerships are filled with honest people, that work hard, are highly motivated, and operate with great integrity.  Start talking with all the great employees and they are neighbors, moms, dads, pillars of the community.

WHY AREN'T WE TELLING EVERYONE WHO ENTERS OUR FACILITY!

Dealers, get the biggest sign they make and hang it in the center of your showroom.  Tell every person that walks through the door the Sales Consultant you meet is your neighbor and is going to help you with all the caring, kindness, and integrity that can be mustered.  As a Dealer I am committed to making sure you have all your pricing and product needs met by a person you enjoy who values your time.

If this was hanging in your showroom, on every desk, read by every prospective client, wouldn't your staff hold themselves to a higher standard?  Won't your clients hold your staff to a higher standard?

STOP TELLING YOUR STAFF IN MEETINGS WHY YOU ARE THE PLACE TO DO BUSINESS, START TELLING THE WORLD IN WRITING!

Ernie Kasprowicz
Hear! Hear! and YES! YES!

 Unlock all of the community & features  Join Now