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Jared Hamilton
From: Jared Hamilton
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Gus Skarlis

Gus Skarlis Founder

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

The Billion Dollar Uber Opportunity Hiding In Your Business

You have the same exact business model as Uber. They just deploy their assets a little bit differently.

 

If I ask you how you get customers what is your response going to be?

 

I do newspaper ads…

I do T.V ads…

I do PPC ads…

I blog…

I write posts on LinkedIn…

I put pictures on Instagram…

I publish on Facebook…

I write on Medium…

I do email marketing

I do direct mail…

I podcast…

I wrote a book…

I tweet…

 

GREAT, but guess what you are educating the wrong market.

 

Educate your current clients because when you break it down conversations about your business are happening at soccer games, dance recitals, at the grocery store, at the mall, at dinner and coffee shops.

 

These are the converstaions your dealership needs to be in and if you have a solution for your clients to share information about your dealership when these conversations happen you will be able to position your dealership at the time of intent.

 

The best and only way to get your business involved in these conversations is by incentivizing your clients to share content.

 

How many clients do you have in your database. 500. 5000. 100,000 or more?

 

If you give your current clients a way to share your content your dealership will 90fd70f09ab78ace3598d9507e4231b5.png?t=1have a “mobile sales force” helping you spread the message about your business… just like Uber.

 

The best part is…

 

When the recommendation is coming from a family or friend and not considered an advertisement…

 

It’s an endorsement and that makes all the difference in the world.

 

To learn how to create leads from social media grab your complimentary copy of my Best-Selling Book "RESTART"...

 

http://ReferralDriven.com/free-book/

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