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From: Jared Hamilton
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H Gregory Gershman

H Gregory Gershman Managing Partner

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In the spirit of Thanksgiving a tip about being grateful.

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Here are two easy things to do during the interview process to build a relationship. One is having a handout for every applicant with why the dealership and its culture are great. Have a listing of employee benefits, ways you serve the community, and most importantly compliments for your staff. Descriptions of ways you reward the best employees.

The second way to turn, what can be a very nerve wracking experience, into a positive is a small gift for every applicant that interviews in person. A simple one is a free oil change. Tell the interviewee that you want them to fall in love with the dealership experience before they even come to work there. Even if they don't end up joining your team, they will be ambassadors for you in the community.

Lance MacMillan
A fine idea! People always love something they didnt ask for and didnt expect...and they feel obliged to reciprocate in turn : )
H Gregory Gershman
Thanks Lance! Yes, to create true ambassadors for your business you need to give them a reason to want to tell others about you. Karma :-)
Grant Gooley
Culture, culture, culture. Starting off a relationship on the right foot can go a long way down the road. Well said & great ideas!
mark rask
Well said grant!
H Gregory Gershman
We are building relationships with everyone we meet, and if we want them to be positive we need to do something to make them happen that way. Thanks for the great comments!

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