We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Here is the daily hiring and getting hired tip:
One of the hardest decisions a business can make is how many people to hire. With the high expense of turning over an employee, averagely $30,000, the choice of how much staff to add or replace can completely control your profitability for the year.
Most stores base this solely around how many cars they want to sell, or even worse the eye test when they see a client not being attended to at some random time. Using either of these methods can lead to over-population of the sales floor, because we are basing the amount of staff around one small instance; or just as bad is being understaffed because we only sell "fill in the blank". Maybe you don't sell more due to the limit in staff?
For dealership sales departments I use the client base as a measuring stick. For each 500 clean contacts in your dealership client base (including gained prospects) your store needs one employee engaged in marketing to them. This includes floor sales, internet sales, and business development.
500 engaged clients is the total amount any one employee can effectively market to on behalf of the dealership. Any more and it gets overwhelming and people slip through the cracks; any less and you have salespeople sharing stories all day with nothing to do.