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H Gregory Gershman

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Where to post my job ad for maximum bang for the buck.

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Here is the daily hiring and getting hired tip:

Employers it is time to get bang for your buck in the job board market. Here are a few suggestions on getting your employment ad in front of the maximum number of people for minimum dollars.

1) Use pay per click job boards. Many of the sites that businesses use to advertise their jobs are flat fee. You pay one amount and no matter the result or exposure pay one fee. The most successful boards, like Indeed, have moved to a bid for clicks on your ad. This allows you the ability to either raise or lower your expense depending on the number of applicants coming in to your job. Even better, when you fill a position you can stop your expense even if you are only a couple days into a campaign.

2) Post your job socially. Facebook, LinkedIn, and Twitter are a terrific resource for sharing your need for a new employee. Facebook and Twitter are tremendously under utilized for this. With a minimal ad budget you can share your ad with targeted people in your market.

3) Use an aggregated sharing tool to reach all the free job boards. ZipRecruiter is a tool that does this. You may ask, why pay to post on free job boards? The time it will take you place your ad one by one and format it will cost you much more than the fee to one of the posting sites that spider out to dozens of boards.

If you have any questions about how to do this for your store inbox us, we are happy to help

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