We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In the last post I spoke about Mission Statements. The next step in communicating the vision for your store are Core Values and Job Responsibilities.
Core Values are a set of basic principles that guide all the actions from the top down. These can be things like Honesty, Efficiency, Trust, etc.. The best method for putting these together is to have a few brain storm sessions to get a large list and then let executive leadership narrow them down. The reason for having multiple meetings to to get as expansive a listing as possible. If you put everyone together in one meeting once the session gets a direction, it is rare that new ideas are brought forward.
Once you have a list of the priciples, take the responsibilities for each position you have in the store and see how they fit into the core values. These values are meant to frame how we follow through on each of our responsibilities. Below are some examples.
Here are a few examples of some key tasks that belong in the professional service writer job responsibility guidelines and how they relate to core values.
Core Value – Efficiency – Giving fellow employees and clients the fastest and easiest method to interact with our dealership; creating a workflow that saves time and money.
Task – Reservations – By using a reservation process, clients will arrive at our dealership at a specific time with complete information on concerns and desired services. This will enable the dealership to better schedule work including; having parts availability on the initial trip, faster service time since we can plan to have a technician available when the car arrives, and a higher likelihood of fixed right the first time by getting solid information upfront.
Core Value – Transparency – Management and staff will give all the complete information to the clients and fellow employees, allowing for higher customer satisfaction and better decision management.
Task – Active Delivery – Every client will receive an accurate and thorough summary of the diagnosis, accounting of the services performed, and a review of the pricing. This step ensures client satisfaction with the method, outcome, and charges of any performed. It also gives the service writer a later review of the repair order to confirm that any and all services were offered.
Core Value – Service – The value of service is the intent with which we interact with clients and one another. Profit is one of many end results we want within our business such as loyalty, satisfaction, or happiness. To quote Zig Ziglar, “If you help enough other people get what they want, you will get what you want”.
Task – Follow-up – After every face to face interaction with our dealership the client will be contacted to ensure satisfaction and perpetuate our relationship. Timely follow-up demonstrates our willingness to communicate with clients even when it will not directly create a transaction. All employees will use the three question format according to the Acura design so we will know if the client received the level of service they expect, and can be proactive if the client knows a way for us to be more efficient.
If you are looking to build a list in your store and want a little help, just reach out. Message me here, or find me on your favorite social network.