Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
H Gregory Gershman

H Gregory Gershman Managing Partner

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

How a Daily 20 Minute Meeting will completely change employee retention.

Daily 20 minute meeting is the way we tie together the Mission Statement, Core Values, and Job Responsibilities to make them part of our daily lives.  Meetings show our commitment to our employees success on a daily basis and build retention.f1eb269c21a9e37e7d45f91738de45d2.jpg?t=1

Sometimes it can feel like our day is so overstuffed that carving out even an additional 20 minutes is a near impossibility.  Here is why it is a must! 

What happens to a car that hasn’t been maintained?  Catastrophic breakdown.  Your staff is just like servicing a car regularly; daily doses of encouragement and improvement remove the risk of poor performance or even worse termination of employment.

Communication isn’t just for when an employee mishandles something.  Having a consistent vehicle for communication ensures continuity through the staff, and stops large declining trends from taking root in the dealership.

There are four areas to cover in the 20 Minute Meeting; Mission, Score Board, Recognition, and Skill Sharpening.  By touching on each category every day employees are kept on task.

Every meeting should be guided by your corporate mission statement that we spoke about earlier.  In the example it is, “How we provide the Concierge Experience at our dealership”.   So all the remaining portions of the meeting relate to this mission.

Next is a short score board; staff many times are so engaged in the daily grind that they lose track of the measuring sticks for your business.  In this meeting we have Financial Performance, Customer Satisfaction Indicators, & Performance Challenges. 

One of the factors that drive employee negativity is the feeling that management only finds the things that aren’t done correctly.  Daily recognition lets employees know you are watching for the things that go right too like, Service Awards, Anniversaries, Personal Milestones, Accomplishments, or Things Done Right. 

Skill Sharpening is one of the trickiest points to tackle, but will, if done well, have the highest return on time.  The key is to empower and engage your staff.  Guide the topic, but allow your employees to present the problem and deputize the best of your staff to offer solutions.  Employees take the word of a top of the board teammate as gospel.  Let the weakest staff member role play with the best of the best.

Elect a time keeper, and empower them to stop the meeting on time.  Keeping the interaction short and not making it about you ensures employees leave the meeting with the most information to have the highest impact on your business.

Colin
I absolutely agree! Once a week Saturday morning Sales Meetings aren't enough and in my opinion can cause a disconnect.
H Gregory Gershman
Thanks Colin for jumping in! Motivation and skill fine tuning are daily tasks. Your staff actually wants the interaction. Ever wonder why the sales team has ten times the amount of appointments for Saturday's, compared with the rest of the week? If you are only running a once a week meeting for Saturday, you are showing them that is the only day you care about.
Alexander Lau
Yes, it's called Scrum in the software development world, part of the Agile methodology. https://en.wikipedia.org/wiki/Scrum_(software_development) Scrum is better than nothing.
H Gregory Gershman
@Alexander, funny how quality methodology works regardless of industry. Time to stop thinking "this is the car biz", and learn to adopt processes that have solid ROI from other industries.
Alexander Lau
Yes, software being one of the strictest. Thanks for your thoughts!

 Unlock all of the community & features  Join Now