Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
H Gregory Gershman

H Gregory Gershman Managing Partner

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

4 Site Enhancements to Wow Applicants

8800c344fb6c0bfc5e31691af041ae3b.jpg?t=1

Happy Boxing Day!

Only one week left until one of the largest hiring seasons of the year. The New Year brings with it a furious flocking to the job boards, as recent fall grads and those with a resolution for a better job clamor to find their perfect career.

Is your company employment page ready?

Here is a checklist to help put your best foot forward:

  1. Have an apply here button, with the landing form tied to Google Analytics. So many pages I visit do not even have a clear way for someone to actually apply. Many job hunters will go straight to the employment page of the company they like, meaning you can have first opportunity with these applicants before they even hit a job board.
  2. Embed a video with a message from a member of executive management, and a tenured employee. Video is shown to get over 100 times more engagement than text in social media and the same holds true on your webpage. Speak to visitors about how successful your company is going to be in the near to long future and let your employee express how they fit into the daily plan.
  3. List all the positions you have within your company, not just what you are hiring for now. Some of the site visitors will be more long term prospects for hire, and great hiring companies build pipelines for positions. Don't have talented people look elsewhere because they do not think you want to know about them.
  4. Offer an ability to connect via LinkedIn. Have the link available to follow your company, and connect to the department head they will be applying to. Get your managers socially involved, let applicants know they are sending their resume to a human being that cares about them as individuals.

Put these four easy enhancements to your page in place now, and you will be in prime position to capture the most talent from your employment page.

Gregory Gershman - Managing Partner 

 Unlock all of the community & features  Join Now