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H Gregory Gershman

H Gregory Gershman Managing Partner

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4 Site Enhancements to Wow Applicants

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Happy Boxing Day!

Only one week left until one of the largest hiring seasons of the year. The New Year brings with it a furious flocking to the job boards, as recent fall grads and those with a resolution for a better job clamor to find their perfect career.

Is your company employment page ready?

Here is a checklist to help put your best foot forward:

  1. Have an apply here button, with the landing form tied to Google Analytics. So many pages I visit do not even have a clear way for someone to actually apply. Many job hunters will go straight to the employment page of the company they like, meaning you can have first opportunity with these applicants before they even hit a job board.
  2. Embed a video with a message from a member of executive management, and a tenured employee. Video is shown to get over 100 times more engagement than text in social media and the same holds true on your webpage. Speak to visitors about how successful your company is going to be in the near to long future and let your employee express how they fit into the daily plan.
  3. List all the positions you have within your company, not just what you are hiring for now. Some of the site visitors will be more long term prospects for hire, and great hiring companies build pipelines for positions. Don't have talented people look elsewhere because they do not think you want to know about them.
  4. Offer an ability to connect via LinkedIn. Have the link available to follow your company, and connect to the department head they will be applying to. Get your managers socially involved, let applicants know they are sending their resume to a human being that cares about them as individuals.

Put these four easy enhancements to your page in place now, and you will be in prime position to capture the most talent from your employment page.

Gregory Gershman - Managing Partner 

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