Time to start advertising for New Year staffing. Every year the period immediately after January 1st is a hiring frenzy. Do you have a plan for where to advertise?
This year commit to using PPC (pay per click) job board ads. The two largest job boards, Indeed & SimplyHired, use a system where you pay per applicant that clicks on your ad. This gives you complete control over your cost and number of resumes you receive. If an ad doesn't receive response, you don't have any expense. If you find the perfect hire early in the process simply cut the bid per click and your expense ends. Lastly if applicants pile up too fast to handle, just lower your bid per click and your ad will become less active and control the flow of inbound resumes.
The older model of flat fees for ads has a few disadvantages. First you have to pay a full amount even if an ad doesn't work, gaining little or no applicants. Next if you find your perfect hire in the beginning of a hiring campaign you are still stuck with paying for 30 days worth of advertisements. Lastly, if you are over-run with applications you cannot reduce your costs by cutting the ad.
As you get ready to place your ads, take a look at the pay per click method and get control of your employment spending.
Have a prosperous New Year :-)
Gregory Gershman - Managing Partner