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H Gregory Gershman

H Gregory Gershman Managing Partner

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Time for a New Perspective

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All over the web there are articles about being a new you for the New Year, but how can you do that without the benefit of a new perspective?  

Interviewing and hiring new employees is the perfect time to gain insight into your business.  The longer we are inside a company the harder it is to be able to step back and see possible opportunities and improvements.  Time gives us the ability to master a process and invests us in it.  This investment in the company and its processes shields us from being able to see things that run on other directions.

You can get all the information you need in two easy steps.  Prepare a questionnaire about opinions of your business.  Just four or five simple questions that can give you the view of your customers.  Ask if they considered employment at a competitor, and how they decided which job to pursue.  Find out about ease of finding information about your business.  Were they able to easily learn about who you are as a company?

The second step is to ask new employees to prepare a competitive analysis of your company and a competitor.  This is commonly done in the finance industry, it is a great practice and should be done by every company.  Give a set of comparison points to your new hire and challenge them with gaining as much information as possible.  This can include market data, documentation of process in your company and a competitor through visits, comparison of website interface, stocking levels, etc.  Be sure to encourage the new employee to give an opinion with their information as to areas of critical improvement.  Tell them to be as impartial as possible, to get the most honest feedback.

Remember new year, new insight.  Have a prosperous New Year!

Gregory Gershman - Managing Partner

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