We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
All over the web there are articles about being a new you for the New Year, but how can you do that without the benefit of a new perspective?
Interviewing and hiring new employees is the perfect time to gain insight into your business. The longer we are inside a company the harder it is to be able to step back and see possible opportunities and improvements. Time gives us the ability to master a process and invests us in it. This investment in the company and its processes shields us from being able to see things that run on other directions.
You can get all the information you need in two easy steps. Prepare a questionnaire about opinions of your business. Just four or five simple questions that can give you the view of your customers. Ask if they considered employment at a competitor, and how they decided which job to pursue. Find out about ease of finding information about your business. Were they able to easily learn about who you are as a company?
The second step is to ask new employees to prepare a competitive analysis of your company and a competitor. This is commonly done in the finance industry, it is a great practice and should be done by every company. Give a set of comparison points to your new hire and challenge them with gaining as much information as possible. This can include market data, documentation of process in your company and a competitor through visits, comparison of website interface, stocking levels, etc. Be sure to encourage the new employee to give an opinion with their information as to areas of critical improvement. Tell them to be as impartial as possible, to get the most honest feedback.
Remember new year, new insight. Have a prosperous New Year!
Gregory Gershman - Managing Partner