Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
You scour the web, searching for anything that even remotely asks for a skill you have (probably some you don't fit). Next is obsessing over your resume like considering a dress before the prom; rummaging through how to websites, aimlessly walking up and down the paper aisle in Staples looking for the resume paper color that will speak to interviewers, and finally the great font debate. Really what font says, "I am super talented", without being too cocky? (btw, my vote is for NY Times)
Waiting, waiting, waiting and finally an email back. IT IS GO TIME! Take the long shower and recite the affirmation statements you learned on some motivational site or another, "I am a winner", "People like me", "I will not trip or stumble walking in for the interview". Dress and spit polish yourself, and you are off.
You get to the office for the interview and fill out more paper that has the same information you sent in online, and fidget in your seat while you await your time in the interviewers office. Take that last look at your resume; was I right on the font? does ecru coarse paper send the right message? Your thoughts are interrupted and your are called in.
You are razor sharp! It is almost like the interviewer is purposely asking the questions you prepared for, this is going great. You get to ask the questions you had ready, everything is just as you planned. Then there is some silence, while the interviewer seems to be considering some information, and finally you are told that you are a great candidate and will be hearing back soon.
Why don't you have the job, after all that?
When you walked into that interview it was a sale presentation, and you are selling yourself. I see some many applicants nail the product presentation, and client questions, only to never actually ask for commitment. This happens on the sales floor, and the interview room. It is particularly tough for people that work in positions that have never had to sell to the public. At the end of the interview (sales presentation) take the opportunity to ask if you earned the position. It isn't too forward, and the worst that can happen is the interviewer tells you they have a longer process and more candidates to consider. The upside is earning the position right there and then, because interviewers are looking to end their search, give them the excuse to say yes by asking.
Gregory Gershman - Managing Partner - Recruitment HQ