Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
H Gregory Gershman

H Gregory Gershman Managing Partner

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

What is your advertising message?

Everyone gets a big laugh when we see merchandising go wrong.  The retailer in the picture must be remarketing knives as pencil sharpeners, because right below the "Back to School" sign is a giant display of cutlery.  Many times the message gone wrong isn't so obvious to our staff, and isn't humorous.

In a dealership we feel this immediately with an advertised sale price on the web that doesn't match quotes inside the store.  Customer complains, sales staff apologizes, and hopefully we correct the price and sell a car.  While customer complaints like this are difficult to deal with, they at least help the dealership correct course.

There is a quieter place where advertising fails happen all the time, and no one ever hears about it: automotive employment ads.

  • Income claims of $100,000 per year, when a showroom only has one salesperson out of 20 making six figures.
  • Advertising friendly atmosphere, and flexible schedule.  When a candidate arrives they see managers browbeating salespeople about needing to work more hours.
  • Stating that you need to hire someone that attends to clients promptly, and then having a person wait for over an hour to be interviewed.

These are just a handful of things we see and hear regularly when surveying the 1000's of applicants we send for interviews.  The shame is applicants almost never share why they either decided to miss an interview or turn down a job they are offered.  It centers around finding inconsistent information about the dealership either on the web, or in person.

Take a few minutes and make sure you are putting out the right message.

H Gregory Gershman - Managing Partner - Recruitment HQ88cced7b8fb20bd3968596e41b03b887.jpg?t=1

 Unlock all of the community & features  Join Now