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Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Pre-Roll: 5 Surefire Ways To Know That You’re Still Doing it Wrong!

Pre-Roll: 5 Surefire Ways To Know That You’re Still Doing it Wrong!

By Paul Caldwell It’s been almost 2 years since I made this promotional video impersonating President Donald Trump for my Digital Dealers session,…

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to th…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Consumers Now Shop Online. Is YOUR Dealership Ready?

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily en…

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