We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I had to call a dealership recently about servicing my wife’s vehicle. At 9:00 am I called the dealership’s main number and the phone rang eight times before it went to voicemail. I called back and the same thing happened. I needed an answer right away so I didn’t leave a message and called another dealership that was able to help me.
I understand that the receptionist may have been busy, but this got me to think:
One way to fix this issue is to integrate an inbound Call Center. Majority of dealerships wouldn’t want all of their inbound calls to go to a Call Center, most people think that Call Centers are for prospecting but, what about just the phone calls that don’t get answered?
If all of your calls get answered that’s great, but even if it is just one call a day or even once or twice a week, why not have a safety net or back stop in place, just in case?
If I was able to get someone on the phone to take my message and ensure me that someone would call me back, I would not have gone to another dealership.
What are your thoughts?
Hunter Swift is the Business Analyst at DealerSocket and specializes in Automotive/Dealership processes that help dealerships become more effective by maximizing their opportunity to improve all aspects of the sales cycle, including: driving traffic, marketing, proper sales, and demonstration techniques. He also specializes in helping dealerships increase their customer satisfaction, reduce their web-lead response times and to improve accountability. Follow Me: @HunterSwift