A couple months ago I came across an ad for the new Mercedes SLK. I was really impressed with the marketing campaign that Mercedes-Benz incorporated with some pretty innovative ideas and incorporating some new technology.
The ad was introducing the new SLK and although I wasn’t interested in the SLK I clicked on something called “Speed Date”, I invite those who haven’t done so to do it. http://www3.mercedes-benz.com/mbcom_v4/us/slk/en.html
What stood out to me was the integration with Facebook. As the movie begins, it pulls your image from your Facebook profile picture and inserts it in various parts of the film. In the movie you are stranded in the desert with an overheating car who hitches a ride with a beautiful girl (Ksenia Lauren) driving a SLK. Throughout the movie you can choose different outcomes and it shows off different features of the car.
The interactive movie really did a good job putting me actually into the movie and experiences it firsthand. It was something that I ended up showing to many people. Kudo’s for Mercedes for implementing a marketing tactic like this. But it did not stop here. After the movie you are invited to “like” the facebook page of the actress Kesnia Lauren https://www.facebook.com/ksenia.lauren.
Today she held a virtual autograph session. At first I was like what’s that? But it came out to be real enteraining. She had a streaming video on her facebook page that you could ask her questions which she would answer, and then she would sign a picture which was on her ipad with a stylus and that signed picture was then posted to her wall.
It was the first time I had seen something like this and made me feel good that the OEMs are getting creative and incorporating cool technology to help people get excited about their products which will only help dealers sell more cars.
Anyways, wanted to know what you guys thought and if you have seen any other creative and innovated marketing campaign that you would like to share.