Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Hunter Swift

Hunter Swift Manager of Market Development

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

People Do Business With People They Trust

As a vendor, these last couple weeks were pretty busy as we prepared for NADA.  It is amazing how much goes into an event like this in order to be successful.  NADA consists of some very long days and my body is still trying to recover.  The show was very good for us and I imagine it was for others as well.

The first thing that stood out to me; unlike years past when the economy was worse and dealers were not spending as much; dealers had positive outlooks on the current and future conditions of the auto industry.  Dealers were eagerly looking for new and innovative products to buy.  There are sure a lot of vendors out there now.  Competition is good; it sparks innovation and keeps vendors having to improve in order to keep being competitive.

As dealers shopped different vendors it was interesting for me to hear what the technology, features, and benefits they liked.  But what was more interesting to me this year, was how many dealers seemed very interested in learning more about the companies, the leaders, the culture and its employees.

I heard multiple times dealers say they do business with people who they like.  I heard others say, it was important for them to really know and trust the people they give their money to.  Apart from technology, they also seemed interested in the customer service, the support and the company’s reputation in the industry and what their customers had to say about the company and its employees.

 I feel privileged to work for a company that prides itself for being a moral and ethical company.  A company that takes pride in offering services to dealers that they sincerely want to help be successful and works hard to make sure its customers can trust and respect them.  Working with people who have character, are trustworthy, honest, moral and ethical goes a long way and makes working with them a pleasure.  And these types of behaviors do not just come from how they perform when they are working but even when they are not.   This helps customers know that they can rely on us and we will be there for them when there is a need.

I think this can also apply to dealerships.  Apart from the design of the dealership, inventory, advertising and tools they use; customers also ultimately buy from those people who they like.  We need the customers to know they can trust and respect dealerships. This ultimately comes from their interaction with the people that work at your dealership.  Is moral and ethics an important part of your dealership and business model? Is it in-line with your personal morals and ethics?

 

 


Hunter Swift is the Business Analyst at DealerSocket and specializes in Automotive/Dealership processes that help dealerships become more effective by maximizing their opportunity to improve all aspects of the sales cycle, including: driving traffic, marketing, proper sales, and demonstration techniques. He also specializes in helping dealerships increase their customer satisfaction, reduce their web-lead response times and to improve accountability. Follow Me: @HunterSwift
Bryan Armstrong
An excellent post Hunter and I whole-heartedly agree. Sadly at a Dealership it is hard to always police what your Sales Staff may be saying or doing, but you can certainly respond to what your Customers are!
Jim Bell
Great point! I know when we are looking at a vendor, we want to know how we will be treated after the sale when it comes to customer service. I think that is why so many consumers (90%+) are looking at online reviews for service, not the sale itself. They want to know how they will be treated after the sale, not during.
Great post Hunter. I found it interesting that one of the prospects in our booth asked me, "what is your strategy"... I began to answer about the business and to "wax eloquent" on my view of DealerSocket over the next 5 years... and he stopped me and said, "no, no... what is your life strategy..." It kind of took me back a little. We ended up having a great discussion on what is most important. We need to remember that we are all in the relationship business and we are either helping others be along the "pursuit of happiness" or we are hindering that process... many times it is as simple as that. My hope is that I (we) am helping more than hurting regardless of the nature of the relationship... vendor, partner, competitor, family, friend... our desires and actions should be consistent. Thanks Hunter for reminding me.
Chris Costner
Great thread Hunter. I am a firm believer that it is an honor to be of service to someone no matter the product. All of us are in the people business and many times it is as simple as extending out our hand with a genuine smile and thanking the customer for the opportunity or their business. This is a great post and really made me feel good to read. Thank you.
Bert Martin
All relationships are build on TRUST or they rarely exist for any period of time. Likewise, attitude is typically a result of the environment. Truly, you have "hit a nerve" and this article should be required reading for most dealers and general managers. No doubt, we all do business with those with whom we like and respect.

 Unlock all of the community & features  Join Now