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Ian Cruickshank

Ian Cruickshank VP of Sales and Marketing

Profile

Name: Ian Cruickshank
Title: VP of Sales and Marketing
Company: Speed Shift Media
Phone: Private
Location: Private , Private
Summary:
Ian has spent over 10 years in Marketing and Digital Advertising. His early days were spent with two of the largest media companies in Canada in sales and sales-leadership roles. In recent years he has spent his time both consulting on digital disruption and as the head of sales and marketing for a social media marketing firm in Vancouver, BC. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Masters in Business and IT Management and as an Adjunct Professor at the University of British Columbia he is regularly called on to present and lecture on a variety of Information Technology and Digital Marketing concepts. Most of all he loves to be outside with his wife and his young family in Port Moody, BC.

Recent Activity

Blog Posts

Customer Experience Upgrades in 3 Simple Steps

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair …

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Attribution is a constant source of frustration for dealership managers, especially since online shopping entered the scene over the last 15 years. The aut…

Rock’s Rants: Service Advisors and Phones

Rock’s Rants: Service Advisors and Phones

It's 7:00 a.m. and your dealership's service lane is filled with customers and their vehicles. As a service advisor, your job is to greet these cus…

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

Post prepared by in-house Onilab writers Price is the most influential benchmark in a buyer’s decision to purchase the goods. According to pwc.com…

Has your paid search provider discussed Store Visit conversions with you?

Has your paid search provider discussed Store Visit conversions with you?

Every digital advertising provider reports (or should report) how many leads their campaigns provided to your dealership. These leads are something you are…

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