Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ian Tomlin

Ian Tomlin Director

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

'As they change, you change' - What Dealers Can Learn From The Godfather of Big Data

Some people love him, others loathe him but there is no question that Sir Terry Leahy, the CEO of Tesco's during its heady rise to the top of the UK retail industry, is the master of what IT people nowadays call 'Big Data' or what CEOs and leaders increasingly describe as 'Data Investment Management'.

These new titles describe an activity that's been around for decades; the end-to-end process of learning from customer data, analyzing it to then apply the learning lessons that matter to deliver more efficient processes, better (more effective) marketing and an improved customer experience.

In this 2011 article by Ian Grant of Computer Weekly under the title 'Tesco uses customer data to stride ahead of competition' Terry Leahy talks about his thoughts on the value Tesco has gained from its focus on Data Investment Management.

In 1995 Tesco gave customers incentive to join its Clubcard incentive scheme by giving them a penny discount in a pound spent. This was 25% of its profit at the time!  This resonates even more today because in a recent interview, the founder of Amazon Jeff Bezos stated that Data Investment Management is around 25% of ITS business.

It begs the question how much should Motor Dealerships be investing in their own Data Investment Management strategies.  The good news is that since the early days of customer insights capture and analysis there have been a heap of new technologies and Brontobytes of data added to the wibbly wobbly web that make it much more cost effective for organizations to implement effective systems.

If you've not had the opportunity to read this article I'd encourage you to spend a couple of minutes going through it.  It's well worth the time investment.

I.

 Unlock all of the community & features  Join Now